A buddy of mine wanted to sell a common snack food that had an adult humor sort of theme to it, so I thought I'd use that idea and create a back story for it.
I'm thinking of creating the character that "founded" the snack with, hopefully, a humorous back story to set off the brand. It would cover how he came up with the snack and why he's making it available, but with a definite adult twist to it. Nothing explicit, more innuendo, but a lot of fun in my eternal 15 year old mindset.
Is there any sort of guide or example of a successful food product that has a back story for ideas of how to go about it?
Or should I just wing it for the heck of it? I guess what I'm really asking is do you think a snack with a "story" would be beneficial from an attention getting/sales perspective?
The idea of doing this is for my own experience, but I also kinda like the idea of giving it to him as a start to help him get started, should he go forward with his idea.
Thanks for any ideas