A week ago I launched my first product, I got quite some traffic but zero orders.
Looking at the sales page now I am wondering what made me think it would sell in the first place. The copy is not good enough and the images look unprofessional. In short; The sales page sucks.
I do, however, believe that there is a market for my product. My Facebook ads in the right hand bar got a CTR of 0.3%. While that might not always be a good indicator for ad success, I believe it shows that there is a demand for the solution I am giving.
I am going to have the photo's done by a professional, so I'm not too worried about that, but I want to do the sales page myself. And although I have learned a lot, I am not a good copywriter yet, even though I want to be. And that is why I would like to ask for your help with writing.
I have though of the header, the copy in it will look something like this. There will be a slider image showing the package next to it.
Painful feet because of your heels?
With 'painless on heels' you'll walk painfree again!
-Finally cures your painful feet!
-Fits in every heel!
-Is invisible from the outside!
-For multiple heels!
In the body that follows I came up with this:
It's 12 o'clock
Noon at work, or midnight on a night out. You still have a few hours to go, but your feet hurt
badly and you really want to go home. Unfortunately, you must go on ... But the rest of the
time you only dream about the moment you can take off your heels and free your feet.
However, this is not how it has to be. Take just a few minutes to the end to read this page.
The solution that I want to give you because you can just keep walking without pain.
This is where I am now, and I don't really know how to get any further. I don't even know if it's any good actually.
Some more info on my product
Other benefits include that everything is in one package, and comes with a guide.
The biggest unique selling point is that the products can be taken out of the shoe and put in another one. Competitors have a solution for just one heel.
To give you an idea of what the product looks like:
The Heel grip
Which uses this powerstrip to allow it to be taken out
And the GelPad
Any input is greatly, greatly appreciated!