Chief amongst them right now is the specifics of the customer avatar.
You see, like all of you, I know that the entire point of forming a detailed customer avatar is to gain insight into the mind of your prospect, which enables you to tailor your message specifically for them, aimed directly at them, and worded in the language they use in their minds.
To be frank, I *think* I'm pretty good at it so far (and my results testify that I'm at least hitting close to the mark).
However, I'd like to know more about how some of you talented copywriters form your avatars and how much detail you ideally want in an avatar.
For instance, I'm sure we all already know to form an avatar as a specific individual and detail out the basics of their life, their wants/needs, and perhaps even what Frank Kern calls their "Core Influence".
However, I didn't know how much detail some copywriters went into until I saw the impressive customer avatar Perry Belcher did for one of his consulting companies (which he gives away for free on his list btw so you aren't looking at proprietary info):
THAT is a TON of detail (practically a novel's worth), and not only does it go into incredible depth, it also seems to make quite a few very specific assumptions...
So what do y'all think?
Any tips/tricks/guidelines/golden rules to follow when forming a customer avatar?
How detailed should one get?
And how far do you go with your assumptions?
Looking forward to your thoughts.