297 Flabby Words & Phrases That Rob Your Writing of Power

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Excellent free reference of 297 of the most popular words that rob your writing of its power. It's surprising how these little buggers can slip into even the most seasoned writers prose and suck life out of it. It's definitely a must read for newbies and old schooler's too!

I have nothing to do with it. Just a freebie I discovered that I'm passing on to those who could use this valuable tool. It's a nice exercise to take about 15 minutes and read through the list and explanations to program them into your memory - or refresh it.

I knew many of the words and phrases, but didn't always know the reason why or the solution, it gives it all. That's what's unique about this free list, it's not just a list of words you shouldn't use - it gives explanations, solutions and alternatives.

Check it out below - Peace!

297 Flabby Words and Phrases That Rob Your Writing of All Its Power
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  • Profile picture of the author TracyBelshee
    I've been reading this off and on the past couple of days and am left wondering how much this applies to effective copywriting.

    Is this something you would use a a guide? Or would you suggest using it as strictly as you can?

    It seems to me that a lot of what is used is also commonly used in normal everyday talk, which is the type of language usually recommended for writing sales copy.

    In other words, many of the examples are words and phrases that seem (to me at least) to make the writing more personal, every day man on the street talk rather than a more grammatically correct form of writing.

    So do you recommend using this as a guide to simply help trim the fat? Or do you recommend using this as strictly as you can?

    Or am I missing the point?

    Btw, when I'm reading the examples I do see how it makes the reading less cluttered, I'm just wondering if this is meant for people writing copy to try and follow as closely as possible or not.
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    • Profile picture of the author Tim R
      Originally Posted by TracyBelshee View Post

      In other words, many of the examples are words and phrases that seem (to me at least) to make the writing more personal, every day man on the street talk rather than a more grammatically correct form of writing.

      So do you recommend using this as a guide to simply help trim the fat? Or do you recommend using this as strictly as you can?

      Or am I missing the point?

      Btw, when I'm reading the examples I do see how it makes the reading less cluttered, I'm just wondering if this is meant for people writing copy to try and follow as closely as possible or not.
      These examples aren't so much about being gramatically correct but about being more economical with your words and more precise with your meaning.

      A large part of writing, copywriting or otherwise, is editing. Each word you use should have a reason for being there.

      Not all of these examples are a hard and fast rule you have to live by, but most of them will help tighten up your copy.
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  • Profile picture of the author laurencewins
    Shame you don't put that into an ebook and give it away.
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    Cheers, Laurence. Writer/Editor/Proofreader.
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