HOW TO Manipulate Warriors (And exploit their addictions) for FUN & BIG PROFITS.

by gjabiz
4 replies
Headlines and subject headers must deliver what they promise, and this one will, but first, a question.

If a new person comes here to WF, and they want to do IM, why don't they just buy those WSO's which have them making $10,000.00 a month in no time, why fiddle-fart around with all the make 25-50 a day type stuff?

Is it just cost? They don't have the money to buy the HOW TO do it course?

So, they buy wso's hoping to make 10 to 20 bux a day until they can, which seems like many months to me?

If 25 years ago, a guy had a way for me to make 10 grand a month, and he was charging a 1000 for his HOW TO info, I would have worked night and day at Temp Jobs, doing anything, to get that 1000 as fast as I could.

Well, that is my wonderment for the day.

Words have power. Yea, yea and yea, we ALL know that. We want to use powerfully persuasive words to get people to listen to us, to buy our products or services or to make them do what we think is the right thing to do.

But few words have more power than the ones where a PERSONAL meaning, a filtered CONNOTATION, is inherent. We seldom rely on a pure "dictionary" definition of a word. The example can be found in my subject header.

What do you bring to those words? Manipulate? Exploit? Addiction?

Newbie copywriters HATE em, don't want anything to do with them. Old dogs and sailors know they are exactly what a promotion which works...has in it. Maybe one of the 21, 14, 7 parts to the formula, whichever one you use, but you must manipulate your reader's attention...because the second the cute cat pops up on their other screen, you lose them...

You exploit YOUR knowledge of salesmanship, psychology and word use to resonate with one of their ADDICTIONS (Blair Warren has a great report on these) the top of mind thoughts as well as the Maslow Pyramid ones which stay with us forever (unless we root them out).

So, keep in mind your reader is not walking along next to you, on your path, they are in their own little world of preoccupation and your work must enter theirs.

I call this the INTERSECTION. Think of a well known one, Hollywood and Vine, Haight-Ashbury, 42nd and Broadway.

If you were to THINK about this, and imagine you were at one of these Intersections, selling to complete strangers, what would you say to them? How would you get their attention and keep it?

How would you make them give you the money?

Learn how to use this MEETING place, where your promotion meets your prospect...and everything else is just the fare to get there.

Neil Young wrote, "every refuge has it's price." What is your prospect at the Intersection seeking refuge from?

Even if they don't yet know it.

(poo boo ya, megla mallya ) You are released from this hypnotic post.

gjabiz

PS. Potato peeler example welcome.
#addictions #big #exploit #fun #manipulate #profits #warriors
  • Profile picture of the author TracyBelshee
    Gotta say, I love your headline.

    I've often thought of "selling" a WSO as a lark. Wouldn't it be fun to write out a sales letter explaining in great detail just how little they'd learn from me and see the reaction?

    Not that I think the rest of the forum is dumb, exactly. But when I'd read the questions and comments I'd always wonder just how many of them actually read the copy before hitting the buy now button.
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    • Profile picture of the author Alex Cohen
      Good post Gordon.

      Reminded me of what T.J. Rohleder wrote about his customers,

      The customers are insatiable. Our best customers are like drug addicts; no matter how much they pump into their veins or sniff up their noses or drink, they just can't get enough.
      Alex
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  • Profile picture of the author JamesDLayton
    Sometimes people are happy to buy the lie. As long as it's beautiful and they can call it their own.

    James
    Signature
    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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  • Profile picture of the author max5ty
    Interesting post. Not sure how I missed it.

    I agree words have power where there's a personal meaning.

    Words you use to sell a balding cure are meaningless to non bald people. Those who are bald put more meaning into certain words you use.

    Most power words are universal to certain products...not just certain people.

    Main reason I disregard the whole personal avatar thing. You spend hours drilling into one individual and writing a profile specific to one single individual. Bald people come in all shapes and sizes, likes and dislikes. They all have one common problem though, they're bald.

    I believe in researching the whole common group issue surrounding baldness. It's the common problem that brings them all together. They're all different but searching for the same cure. Maybe for a thousand different reasons, but they're all looking for that one miracle cure. As you put it, they all end up in the same intersection.

    Bob says it makes him look older. Bill says women aren't attracted to him. Larry says he loses sales. Linda says her husband isn't as loving.

    Research finds the common glue...and as you say, "Their common addiction".

    I believe in selling the problem broad based, not limiting my buyers by focusing on just Bob or Larry, etc. Personal stuff can be covered in testimonials.

    Thanks for the post.
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