Do you create the full package or just the copywriting?

5 replies
I'm looking at a page I think I can improve on pretty easily, at least as far as the copy is concerned. But what I can't do is the overall package.

When you offer your services, do you all create the whole sales page? Or simply offer new copy to go with it?

Right now I'm at the stage of breaking down the page a bit and putting together some examples to offer the person that I believe will improve their copy.

Is it reasonable to do so but only offering to change the wording itself? Or is it usually required to do the whole package when approaching a potential customer?

Thanks for any advice on this
#copywriting #create #full #package
  • Profile picture of the author TracyBelshee
    Bumping in case this was overlooked due to the weekend.

    I'm looking at products on clickbank that I think I can help with but it seems most pages have graphics, etc. built in which would definitely be beyond me at this point.

    Thanks in advance.
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  • Profile picture of the author JohnRussell
    No need to create graphics. You can provide input on them of course but you'd only supply the copy.
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  • Profile picture of the author TracyBelshee
    Cool, thanks. I appreciate it.
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  • Profile picture of the author Raydal
    When I first started offering copywriting services 12 years ago
    I would do everything--graphics, HTML layout etc. So it
    was just plug and play for the client. Only to learn later
    on that other copywriters were simply sending a Word
    document to their clients. Now I must confess that I still
    do the HTML layout and some graphics but I do charge
    extra because it does take some time after completing the
    writing to do all that formatting. (I also think that it makes
    a bigger impression than a Word doc file.)

    But I think it is pretty standard for a copywriter to offer
    the text file and then help later on with layout after the
    graphics person is finish adding his touch. There is
    definitely no pressure for any copywriter to do graphics
    and layout, but should be able to advice in the final
    look of the copy, since this matters for sure.

    I knew a little HTML even before I was a copywriter
    so it doesn't take much to offer this "added" service.
    At least the clients don't complain.

    I guess other copywriters can weigh in on how they
    present their final copy to the client.

    -Ray Edwards
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  • Profile picture of the author TracyBelshee
    Thanks. I've found a particular product that looks like it's doing pretty well, at least as far as reviews, etc.

    They have a lot of great info, the product seems to be very good and I've not run across any negative reviews. I've probably spent more time looking around at the product and reviews than I should since I've not yet contacted them, but it's been more educational for me up to this point.

    So knowing I don't need to offer the whole deal, I'm going to contact them and see if they'd be interested.

    Thanks again, I definitely appreciate it guys.
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