Any good books or websites on Landing Page Copy Writing

Hi Tim,

Check out:

The Ultimate Sales Letter by Dan Kennedy

And

Tested Advertising Methods by John Caples

They are both fantastic books on copywriting.

This may help!


The Copy Behind A ClickBank #1 Product...

There are definitely books and courses you can get but copywriting is one of those things you develop over many years. If you are just getting started out then I would pay the money to have a professional do it for you now. Then as you go on and see more and more sales pages and squeeze pages you will start to develop your skills. But it's definitely something that takes a lot of time and practice to perfect and thus why good copywriters can command such high fees.

The same principles in copywriting are the same today as they were years ago.

It's all about seducing,compelling and persuading your prospect to buy your product.

Through the headline subhead and answering all the objections that may come up in the body copy. Risk reversal,guarantee and all the way down to the PS.

Bill

Definitely Dan Kennedy's Ultimate Sales Letter - you'll be learning from a very highly paid expert and the principles of mail order are very similar to the web.

Scientific Advertising was written a long time ago and a lot still applies. It's in the public domain so is either free or very cheap.

Robert Cialdini's book Influence isn't directly about writing copy but will help you know which buttons to press in your prospects minds.

There's a whole sub-forum here on copywriting that is brimming with help and ideas.

But - most importantly - start. Even if you buy help in as well.

Will your first sales letter be perfect? No.

Does it have to be a sales letter? No. It could be a video or an audio or what used to be known as a self liquidating offer where you sell people a book/CD/whatever for "just" post and packing. The late Gary Halbert did that with a paperback book that was by his own admission a roughly 100 page sales letter.

Above all, let your personality come through and be honest - quite a few of the WSO sales letters I've done just explain what you'll get and nearly give away the whole product. I'm not alone in doing that and Ken McCarthy used to advise giving away your best secrets in your sales letters as people will assume they'll get even more value in the full product.

Forgot to say, read your copy out loud.

That way you'll spot where the glitches are.

You may find this website helpful for landing pages:

101 Landing Page Optimization Tips | Landing Pages: Build, Publish & Test Without I.T.

-Ray Edwards

Here ya go. Start reading. The Gary Halbert Letter and if you want them organized a bit here The Gary Halbert Letter - Organized and In Order (LINKS)

YouTube also has some good tutorials on creating effective landing pages. It is definitely worth a look. Udemy also has some inexpensive course on the subject, however, never buy a udemy course without a discount coupon! My two sense!

I agree, copy is important

What about including other elements, like video sales letters? That's the great thing about websites - flexibility to tell a more robust (and sticky) story that sells.

Any and every book on this list including the site they're listed on:

The Gary Halbert Letter