One way is give new insights, new data and new trends.
Following is an example on how you can do it by showing the value of visuals.
Even more value is to team up with a visual master so you can give a "done
for you" service.
Because in this link you'll see, in 9 pictures,
the response rates are higher than what you can do
with mere words.
9 Informative Infographics To Guide Your Visual Content Marketing