I've started reading The 24 Hour Marketing Miracle by Seth and this part of the forward really stood out for me.
"Successful copywriters respect their audiences. They learn about them not as a collection of demographics and statistics and survey or poll results, but as people, as emotive humans, and as individuals. People do not respond well to uncaring words.
Successful copywriters respect the craft of selling. It's always shocking to me to hear someone voice a desire to be a copywriter but also voice a distaste for selling. It is not coincidental that many of the all-time greatest copywriters and advertising men and women were first door-to-door or at least nose-to-nose salespeople, and came away with profound respect for it. They have a positive attitude about selling.
Successful copywriters respect integrity and authenticity. The great copywriters and great campaigns are not about "putting one over on" a group of prospects. Money can be made that way, but equity can't be created, and jail cells may await. Those of us who do this with great success respect honest passion. We look for reasons to be genuinely enthused about the product or proposition we write about, including the appropriateness of the audience chosen for it."
Quite honestly, before hanging out in this section of the forum I had a poor attitude about salesmen. It had been recommended that going into real estate or insurance or car sales would be a good idea for me, but I always had a bad taste in my mouth. The idea of selling something I didn't believe in to someone that quite probably couldn't afford it, or at least wasn't as good for them as I felt I'd be required to lead them to believe made me feel ill.
The idea of selling always seemed kind of low and sleazy to me. I didn't think it could be something I'd be proud of and figured finding sleep each night would be an effort.
One thing I've found while reading this forum and studying copywriting is that while that may be true for many types of sales, it doesn't need to be. You can actually do this and be proud of what you are doing.
You can feel great about helping a customer find valuable solutions to their problems. You can feel great about helping a business succeed. And most importantly, you can feel proud that you are doing something that while, maybe not world changing, allows you to make a living and sleep well at the same time.
I'd like to thank each of you here for opening my eyes to this new opportunity. Personally, I've had trouble sleeping at night and feeling good about the work I do and I look forward to the day I can leave it behind.
It's not that what I do isn't helpful and valuable to the customer. It's that we often do things that are not customer focused and take advantage of their circumstances.
In fact, I recently stepped down from my management job because I didn't feel good about these aspects of the job. I did this so I could have more time to focus on something that would let me feel good about what I do again.
Thanks for showing me the possibilities.