Any "insiders" research sources?
"An ad-writer, to have a chance at success, must gain full information on his subject. The library of an ad agency should have books on every line that calls for research. A painstaking advertising man will often read for weeks on some problem which comes up." - Claude Hopkins
So you seasoned copywriters, what are your go-to resources,
paid and free, that you go to when faced with a new project?
So you seasoned copywriters, what are your go-to resources,
paid and free, that you go to when faced with a new project?
Cheers, Laurence.
Writer/Editor/Proofreader.