Swipes that encourages the click

Lee Murray has some info on this topic - I'd recommend him. (He's a real character).

For free - simply get on as many lists as you can find - start weeding through them, unsub to the non-stop churn & burners - and pay attention to the ones that engage you.

Figure out what they're doing to make you interested... copy them.

Learn to change your focus to solving problems - not selling.

For example, you can discuss the problems with creating a great squeeze page, how you need to learn HTML, the many problems with making it look good, how to tie it to your Aweber account... keep discussing ALL the problems with creating a good converting squeeze page.

Then mention how you recently put together a squeeze page that's doing 48% conversions out the gate, and you only spent 5 minutes creating it. Then give them the link to Epic Squeeze.

That's a greatly abbreviated example, but I'm sure you caught on...

Another tactic I recommend is don't give 'em affiliate links.

Give 'em links to a webpage on your site - where you go into depth... and at the end of the webpage you can do the 'hard sell'.

The idea is to get people in the habit of clicking your links, because they actually lead to more INFORMATION - rather than simply a sales page.

Ben Holmes is spot on. Another recommendation for Lee Murray.
Matt Bacak had a WSO on e-mail swipes that he's used himself, but they seem good only for churn and burn model IMO. Lee Murray is a relationship builder and I love his WSOs.

I agree with ben's first message. If you focus on getting them to click links to your WEBSITE, then they internalize the behavior that clicking links is okay. I recommend subscribing to Ben's list. I came across him a couple days ago, and the content is mostly advice like you see here on the forum. It just saves time of having to go look for his advice. I still try and find at least one Ben Holmes post a day to keep myself sharp.

My recommendation is to think of your list as your friends. [if you don't have friends, then ask "what's one thing you did this week that was fun?" and "what's one chore you had to do that wasn't fun?" Then offer to have fun with them and help them with the chore.] When you talk with your friends you offer them advice and valuable information, you have fun with them, and you help them get the things done that they know how to do. If you know recent ways people have had fun, and recent chores they had to do, people will gladly bring you along. When you hang out, you can figure out what they spend money on and offer to create the product for them with similar quality. It's at this point I usually mention a book that contained advice similar to mine, but the only thing I can think of comes from The personal MBA where it's easier to model than to create something completely new. Most people already spend money on things they want. It's a lot more work trying to get them to spend money on things they don't understand or don't know that they want.

furthermore, if you're not able to reach your market, even if it's a great Idea for someone, you won't make any money off it. There are tons of ways of getting traffic, but if you focus on building a connection with people and you watch them spend their money, then marketing is just about diverting that cash flow. It makes it much easier. Unfortunately, the 10 ways to evaluate a market wasn't included in my book. It skips from page 16 to 35. Fortunately, it's on the blog. I'll include a link. Personal MBA Book - Josh Kaufman

also check out the psychology of Selling by Brian Tracy if you'd like a more general answer to your question. It's on the personal mba list of books.

notice how valuable you find the links. Think of what you liked from this post, and do what you can to surpass it. I would say that this post is valuable because a) It's relevant and b) you got more than you were looking for. Customer satisfaction is the difference between what they actually get, and what they expect. Zappos includes free 2 day shipping; however, they don't use that as a selling point. I do surveys in real life. I give everyone who answers my questions a giftcard. If they don't want to answer any questions, then I offer them the gift card. I'm going to give it to them anyway. I only use it as a selling point when the sale isn't going through because it's main purpose is to improve my connection to the person.

I hope I helped a bit. Keep in mind that if you're my subscriber you're getting even more that what I posted here. The link to my opt-in page is in my signature.