No Hype Sales Letter Updated - Where and How Can I Fit...
Hello guys,
Thanks for taking a moment out of your day to take a look in here I really appreciate your advice and help.
Ok so you've probably read my no hype sales letter, If not here's a little run down so you don't have to bother looking for it.
Anyway, my partner and I are releasing a set of football trading videos and I am doing the sales letter myself until we make enough to hire a pro. Basically we wanted it honest and not over hyped.
Anyway I got some great advice and even a polish up on my version from Mal, Thanks again Mal.
He gave me some advice to expand on my current introduction which was
"Expand it by telling a yarn - how you used to waste money gambling...exactly what you ate/drank/smoked while doing it. Where you went. How your wife hated it. Called you a "loser". How you hated losing but loved to gamble - all that. Get the reader relating/nodding his head. Keep it one-on-one like you're talking to a mate. If your reader can justify his gambling addiction by at least coming out ahead - you're on a winner."
Now I would have asked him for help again but I don't want to be a pain in his arse and would feel quite cheeky to keep pestering him (even though so far he has been great).
Anyway my problem is... Myself or my partner have never been in a situation which the scenario above would ring true with our circumstances... Could I turn it into a story about someone I know or maybe not even a story but simply incorporate the points raised to paint a picture that resonates with prospective buyers?
Also where would I fit it into what i've got so far. You can see the progress at Football Trading Profits
I was thinking right before the product introduction?
Anyway, thanks in advance for your help.
Regards,
Stephen
Thanks for taking a moment out of your day to take a look in here I really appreciate your advice and help.
Ok so you've probably read my no hype sales letter, If not here's a little run down so you don't have to bother looking for it.
Anyway, my partner and I are releasing a set of football trading videos and I am doing the sales letter myself until we make enough to hire a pro. Basically we wanted it honest and not over hyped.
Anyway I got some great advice and even a polish up on my version from Mal, Thanks again Mal.
He gave me some advice to expand on my current introduction which was
"Expand it by telling a yarn - how you used to waste money gambling...exactly what you ate/drank/smoked while doing it. Where you went. How your wife hated it. Called you a "loser". How you hated losing but loved to gamble - all that. Get the reader relating/nodding his head. Keep it one-on-one like you're talking to a mate. If your reader can justify his gambling addiction by at least coming out ahead - you're on a winner."
Now I would have asked him for help again but I don't want to be a pain in his arse and would feel quite cheeky to keep pestering him (even though so far he has been great).
Anyway my problem is... Myself or my partner have never been in a situation which the scenario above would ring true with our circumstances... Could I turn it into a story about someone I know or maybe not even a story but simply incorporate the points raised to paint a picture that resonates with prospective buyers?
Also where would I fit it into what i've got so far. You can see the progress at Football Trading Profits
I was thinking right before the product introduction?
Anyway, thanks in advance for your help.
Regards,
Stephen