Spent a year studying the "Titans..." Now I'm back with V2 of my letter -- What do you think?
For background -- I started my business about ~10 months ago, and managed to scrape by with a terrible sales letter... because I had a "starving crowd" at the time. I explained what I offered, how to get it, and why they should buy (but in very unclear, bad copy).
I asked for advice here -- you gave some awesome critiques, and I realized I was extremely interested in copywriting but really direct response marketing in general. So I spent this year reading anything I could find with the name of Kennedy/Abraham/Halbert/etc. on it.
I think I've got a slightly better grasp of copy now, but I know it's still not great.
Spent about ~20 hours so far writing and editing this version of the page... I'd love to hear your thoughts. (The design isn't finished yet... and there is a 'swipe' phrasing involved once or twice, but I think that's normal?)
Link Here
Useful info: This is the final step in my sales funnel. All traffic first goes into a 10-part autoresponder series that lasts about a month. The emails educate, build a relationship, and finally start to really explain the value of content marketing. They only hit the sales page about 75% way through this email series.
Therefore, I think the copy is good enough for "warm" traffic like above, but I really want to get to the point where my sales letter is SO good that it could do its job solo.
I would LOVE to hear your opinion... because the indirect effect of my last critique turned into a huge increase in my marketing capabilities.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.