Dan Kennedy's salesletters [swipe file]

12 years ago

Here's one of his 3 step letter sequence...

Dan Kennedy 3 Step Letter Sequence |Done-For-You Customer Database Marketing | Vyral Marketing

Also, go buy his Magnetic Marketing kit. It contains swipe file after swipe file.

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Andy The Copywriter

12 years ago

Originally Posted by AmericanMuscleTA

Here's one of his 3 step letter sequence...

Dan Kennedy 3 Step Letter Sequence |Done-For-You Customer Database Marketing | Vyral Marketing

Also, go buy his Magnetic Marketing kit. It contains swipe file after swipe file.

Are the examples on that page actually written by Kennedy or just Kennedy-style? I don't see any direct indication on the page.

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AmericanMuscleTA 12 years ago

Originally Posted by Andy The Copywriter

Are the examples on that page actually written by Kennedy or just Kennedy-style? I don't see any direct indication on the page.

I believe just Kennedy-style.
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KreativCopy

12 years ago

Originally Posted by AmericanMuscleTA

Here's one of his 3 step letter sequence...

Dan Kennedy 3 Step Letter Sequence |Done-For-You Customer Database Marketing | Vyral Marketing

I know I am probably committing some form or copywriter treason here...but I really don't like this 3 letter sequence. Especially the 'I'm puzzled' and 'Final Notice' letters. Quite frankly if I were sent these I would be slightly annoyed at the tone and feel like I was being stalked! But perhaps that is just me...

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AmericanMuscleTA

12 years ago

Originally Posted by KreativCopy

I know I am probably committing some form or copywriter treason here...but I really don't like this 3 letter sequence. Especially the 'I'm puzzled' and 'Final Notice' letters. Quite frankly if I were sent these I would be slightly annoyed at the tone and feel like I was being stalked! But perhaps that is just me...

They do work, that's for true.

But, you're right... not everyone is going to like them, and some may be offended. The ones who get offended, great! Means we're doing something right. haha

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KreativCopy

12 years ago

Originally Posted by AmericanMuscleTA

They do work, that's for true.

But, you're right... not everyone is going to like them, and some may be offended. The ones who get offended, great! Means we're doing something right. haha

It might be my Britishness

Don't know why you would want to rattle a potential client though

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AmericanMuscleTA 12 years ago

Originally Posted by KreativCopy

It might be my Britishness Don't know why you would want to rattle a potential client though

To get a rise out of 'em. You know... for shits and giggles. hahaha!!
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- KreativCopy 12 years ago
  
  Originally Posted by AmericanMuscleTA
  
  To get a rise out of 'em. You know... for shits and giggles. hahaha!!
  
  Whatever works for you bud If you get results then you are clearly doing something right.
  
  Thanks
  
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DougHughes

12 years ago

Originally Posted by KreativCopy

It might be my Britishness

Don't know why you would want to rattle a potential client though

At one point I donated regularly to various causes...The Nature Conservancy, National Park Trust, public radio, my alumni association, etc...

During that time I received loads of direct mail fundraising pitches and calls. I was annoyed, but continued to donate.

After some time I became so annoyed I called each of these organizations and demanded to be removed from their lists.

When I did this I believed I would continue to donate if they would only stop bugging me all the time. I believe in those causes and planned to continue regular donations.

However, once the mail and calls stopped coming I simply forgot about the causes and stopped donating. I continue to donate to public radio because I listen to public radio and I can't escape hearing the periodic fund drives.

The point is...when they were bugging me they were getting my money and when the mail stopped I stopped.

That's why we have to stay in front of prospects because if we don't they forget.

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KreativCopy

12 years ago

Originally Posted by DougHughes

The point is...when they were bugging me they were getting my money and when the mail stopped I stopped.

That's why we have to stay in front of prospects because if we don't they forget.

I am not disputing that it works, and yes...keep in front of prospects, sure!. I just personally didn't like the tone of the letters. Also, and I am sure I will be corrected if I have this wrong

, the series of letters referred to was initially writing on an existing clients letterhead. Great - if your client agrees.

Personally, although I am happy to write testimonials for others and pass on business, I wouldn't agree to someone using my stationery to basically badger someone else.

But hey, just my opinion. I prefer to be a little more subtle and nurture relationships.

With regard to the good causes example, I had something similar happen to me, and I stopped donating. In any event, fund raising for charity and asking someone to buy your latest range of kitchen appliances should be two different things. However in today's world where 'results are king', it would appear they are not.

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kevindawson 11 years ago

Flag down Harlan Kilstein, and ask him about "polarization." It can quadruple your sales.

Remember, the only bad response you get is no response. And as a copywriter, you've surely discovered how sales writing is counter-intuitive. Hope this helps.
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- verial 11 years ago
  
  Originally Posted by kevindawson
  
  Remember, the only bad response you get is no response.
  
  Unless you get you or your client sued for breaking regulations you don't know about. Too many novice copywriters learn copywriting online, niche themselves, and then **** up when they realize things such as you can't make certain claims about fitness products or that you can't use testimonials in some fields.
  
  Kennedy's "Final Notice" stuff is obviously taken from his own experiences of receiving such letters when he was in debt. It probably impacted him emotionally, so he repurposed the phrase into his own marketing.
  
  THINK before you write.
  
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Andrew Gould

12 years ago

If you want DK swipe material, join his Look Over My Shoulder newsletter, and buy his Lifetime Of Work collection.

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Andrew Gould

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kevindawson 11 years ago

Originally Posted by Andrew Gould

If you want DK swipe material, join his Look Over My Shoulder newsletter, and buy his Lifetime Of Work collection.

Andrew,

I usually only lurk, not post. I'm trying to stay anonymous. But this suggestion is going to help so much, I had to say thanks.
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mikaere

12 years ago

Just order one of Dan's products and see how he does his email follow ups.

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longrobnc

12 years ago

I bought some GKIC products and ended up getting tons of emails. I started using them as a template for my follow up sequences. I did get a lot of emails from people that seemed annoyed. However, I was keeping track and those that seemed irritated by my emails ALL purchased. 100% of them. I'm a bit of an antisocial, so I changed them to be less intrusive. I now get much fewer responses to my follow up emails.

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KreativCopy

12 years ago

Originally Posted by longrobnc

I bought some GKIC products and ended up getting tons of emails. I started using them as a template for my follow up sequences. I did get a lot of emails from people that seemed annoyed. However, I was keeping track and those that seemed irritated by my emails ALL purchased. 100% of them. I'm a bit of an antisocial, so I changed them to be less intrusive. I now get much fewer responses to my follow up emails.

Wow...glad you got the results you were looking for.

Even so, personally speaking, I wouldn't want to 'annoy' prospects into purchasing stuff. IMO it's just not cricket.

It is an interesting insight though, thanks for sharing that.

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myrtleian 12 years ago

Thanks guys, some useful links on here
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See where my copywriting info hangs out on FB
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Dan Kennedy's salesletters [swipe file]

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