Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

Some of these I agree on. Some deserve testing.

In any case, these are basic website optimization tips mate, not secrets to killer anything.

Deliver on the promise of your headline.

Another "expert" that confuses website content-writing with copywriting.

Funnily enough... this post from Brian and David landed in my inbox overnight - 8 Secrets of Making More Money from your copy

Hi myrtleian,

Welcome to the copywriting forum.

Believe it or not, no one here is trying to dampen your enthusiasm.

But you should know that with this post ^, you might as well have walked into a cocktail party promoting yourself with a bullhorn, instead of mingling with the guests, introducing yourself and building some connections.

I'm sure you know how well that would go over in the real world. Social Media is no different.

In a way, I don't blame you. I'm sure you read a book or a blog, or infoproduct, by someone who advised you to "position yourself as an expert," by giving free tips and advice. That person was either ignorant about Social Media, ignorant about the copywriting culture, or, simply trying to pump up your ego by telling you that you can position yourself as an expert, even before you become one, so that you'll buy more of their products.

We see this kind of thing ALL THE TIME.

Some fresh, young cowboy with a shiny set of six shooters and a folded up **How to Shoot a Gun book in his back pocket, swaggers into the saloon, points his pasty, uncalloused finger at the rest of us, and tells us all he's going to teach us all a thing or two about how its done.

**The book comes with a FREE GUN.

Nine times out of ten, a few of the sunbraised, tabacoo chewin,' five o'clock shadowed veterans step up from the bar, snatch the youngster's ten gallon off his head and dance all over it, while the rest of the cowboys sit at the bar, shaking their heads saying "There goes another.."

Like in ANY culture or social circle, there's an unspoken understanding on this forum that respect is earned by building relationships in a spirit of humility, cautious enthusiasm and contribution. Once if you've done that for a while, you'll know, intuitively, when the time is right to stand up and share a piece of wisdom. But coming right in with the bullhorn almost always makes your lack of knowledge louder and more noticeable than any expertise which you might have.

If you decide to stick around after having your post skewered, I think you'll realize that this is a great place to make connections and to perfect your craft. I'm also willing to bet that, in time, when some well-meaning, yet inexperienced newbie kicks in the door like the Kool-Aid man, you'll have the same reaction as everyone else on this post.

Best,

P.S. Forgive me for not addressing you as "Handsome Marketer..." don't want anyone getting the wrong idea

The copywriting forum is one of the toughest, if not the toughest,
sub-forum. But a general rule of thumb of any forum is if
you are new (not necessarily an amateur) be very careful
about giving advice in your early posts. IF you break that rule
make sure that you have the expertise to back it up.

But, believe it or not, copywriters can be very friendly to each other when
they meet in person--just not on public forums.

-Ray Edwards

Myrtle, they're just jealous because you revealed the ten golden secrets.

Plus the fact that you're such a handsome marketer.

With your rules, I shall power my website to the top of the viewer to customer conversion Everest!

Bullshit. Don't listen to them, myrtleian. They're trying to tell you to sit down and shut up. Instead, challenge them on every notion and prove to them how every one of your points is the best golden secret of all time.

I disagree.

The forum is certainly cliquish and every so often a veteran will leave a patronizing reply that borders on the edge of boring. But usually when there is a sign of impatience it's directed toward people who aren't very serious.

It would be like someone barging into an art studio and announcing "I'm a sculptor!" and then squatting down to poop in the middle of the room. Compare that to someone who comes in with an actual sculpture to discuss it. The former has nothing to do with sharing, discussing, or advancing the topic.

I agree to some, but some needs analysis first or testing

Mostly, you are saying that it's a plane copy with black and white texts, nearly all texts, etc.
But what if the target is visually oriented. I mean, in a greater scope, most of people are visually inclined?

What do you think?