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New site content critique

by parnison
2 replies
I have developed a completely unique ebook in a unique and currently untapped market, I cant find anything like this on the web.

I have had someone calling themselves a copy writer put the sales copy together and wondered if you would be kind enough to have a read and let me know your thoughts.

website is layingfoundations dot co dot uk (Sorry about that, not allowed to post links yet)

This is my first foray into internet marketing /sales and I have lots to learn I just hope that I can get this to sell.

There are estimated to be 100,000 amatuer Rugby League coaches in the UK. Must be a fair few more worldwide.

Many Thanks

Paul
#content #critique #site
  • Profile picture of the author MontelloMarketing
    Paul,

    Your letter looks like it was thrown together in a few hours based on a simple template or it may have even been spit out of a software program.

    The problem is it's written exactly like "content." You don't want content. You want sales copy.

    Two different animals that live on two different continents.

    Most content writers can't write sales copy. The one who wrote your page certainly falls into that category.

    It's not your fault. You're new. I get it.

    Anyway... what you need is a professional copywriter.

    Now enter the debate about how much you should pay for a professional copywriter. It's certainly going to be more than you paid for the page you have now.

    I'll step back and let others tell you more.
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  • Profile picture of the author bluenetworx
    Hi there, I think it look ok..but I must agree that this it is content and not strong sales copy.

    A few things to consider in sales copy is that you need to remember that there are four main personality types that people are, and they are a mixture of all four, these are:

    1.) analytical
    2.) amiable
    3.) direct
    4.) ego

    So most good sales copy will try and connect with all four types.

    Analytical - want all the details
    Amiable - want to see testimonies
    Direct - want bullet points of everything they are getting
    Ego - want to know what you product can do for them/make then look like etc...

    Also when writing it is good to start with a problem, further draw out this problem, relate to people in that problem and then provide a solution to the problem (ie your product)

    Hope this helps,

    Don't feel discouraged your product looks great!!
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