I wrote 3 headlines for a WordPress plugin. Need your expert opinion.

10 years ago

Are you launching this on WarriorForum, as a WSO?

If so, the best headline is likely something along the lines of:

"Program hacks Google To Earn You $1,495,481.43 PER DAY With Just A Simple Click Of A Button".

Seriously though, that's what your target marketing is looking for in the WSO section, if that's where you plan to launch.

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Raydal

10 years ago

Headline 1:

"How I tapped into the 1 billion daily views of Google Images - and how you can too, automatically..."

From your short description of what the plugin does this seems confusing
to me. You also don't have to define Google--this is a known--so some
wasted words there. Also there is no obvious benefit/results unless you
think it is a given for your audience.

"One-of-a-kind WordPress plugin unlocks secret backdoor to the top of Google."

Not enough information given. What does the plugin do? (Benefit?) What do you
get through this secret backdoor? Traffic I suppose?

"How I tapped into this forgotten 1-billion-views-per-day traffic source. One-of-a-kind WordPress plugin unlocks secret backdoor to the top of Google..."

This is just a combination of the first two headlines and so shares their
weaknesses.

My suggestion: It's a WordPress plugin so mention that--it does
something through Google so you can mention that, but I also
want to know the benefit of what it does--that's the missing element.

-Ray Edwards

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George Katsoudas

10 years ago

Hi, guys...

Thanks for the replies!

A few points:

- This will not be launched as a WSO, but on it's own site instead.

- Everyone knows Google, but not everyone knows the traffic Google IMAGES gets. That said, I see that the headline may not have been that clear.

How about this:

Headline 4:

"How I stumbled across this NEW way of getting page #1 Google rankings, traffic and sales (simple WordPress plugin does this FOR you).

What do you think?

Thanks!

George

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ewenmack 10 years ago

Let's use what still gets more people to buy
and read...and that's newspaper headlines.

Yep, newspapers still sell more than Internet marketing products today,
so they aren't dead.

The headlines start with a factual thing,
then a action or a reaction.

Like "Obama Orders Air Strikes On..."

So here's how we do it with what you've got, with a twist...

----------------------------------------------------------------------------------------
"Traffic Tool Forces Google To Hand Over Traffic You'll Want...
Without Short Term Black Hat Tactics"
------------------------------------------------------------------------------------------

We've named the 'thing' so it sounds like something of value,
'Traffic Tool'.

Now for the action, 'Forces Google To Hand Over Traffic'.
Adds some curiosity.

Next we attach a benefit to it, 'You'll Want'.

Last we add what the reader doesn't want,
'Without Short Term Black Hat Tactics'.

Enjoy!
Doctor E. Vile
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The Copy Nazi

Banned 10 years ago

How I tapped into the INSANE 1 Billion Views a Day of GOOGLE IMAGES using a WordPress plugin to come in through the backdoor and rocket my sites to the top of Google

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RickDuris

10 years ago

Matt Cutts and the Rest of Google Left This Traffic Backdoor Wide Open for Us!

How You Can Instantly Turn 1-Billion-Views-a-Day Google Images into a Flood of Free Targeted Traffic to Your WordPress Website Using This Drop Dead Simple, 1-Click Plugin

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ewenmack

10 years ago

Originally Posted by RickDuris

Matt Cutts and the Rest of Google Left This Traffic Backdoor Wide Open for Us!

How You Can Instantly Turn 1-Billion-Views-a-Day Google Images into a Flood of Free Targeted Traffic to Your WordPress Website Using This Drop Dead Simple, 1-Click Plugin

Trust Duris to one up us all by having a BIGGER headline.

Best,
Doctor E. Vile

Thanks
1 reply

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RickDuris 10 years ago

Originally Posted by ewenmack

Trust Duris to one up us all by having a BIGGER headline.

Best,
Doctor E. Vile

Yeah, but I didn't use all caps or red. Gotta give me points for subtlety.
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Top Notch Copy

10 years ago

Headline 1:

"How I tapped into the 1 billion daily views of Google Images - and how you can too, automatically..."

First off, I think the 1 billion views per day # is too high. It's unbelievable.

"You're telling me that if I buy whatever you're selling, I'm going to get 1 billion views
per day? HA! Yeah right!"

Now, I'm not exactly familiar with how your products work, or the market, so perhaps
1 billion views per day IS realistic.

But I think that most people simply won't believe it. 1 billion sounds like too much hype.
I would suggest actually lowering the number to make it more believable.

Headline 2:

"One-of-a-kind WordPress plugin unlocks secret backdoor to the top of Google."

I think this is too generic. What exactly does "the top of Google" mean?

Reading this headline makes me think you've got some plug-in that does SEO for my
site, and I've already got that covered. As will most people.

Now, if your plug-in does something different than the rest of SEO plug-ins, then that
should be communicated in your headline.

An SEO plug-in? Got one, thanks...

An SEO plug-in that suddenly gets me 10,000 visits a day from pics on my site?
NOW you've got my attention.

Headline 3:

"How I tapped into this forgotten 1-billion-views-per-day traffic source. One-of-a-kind WordPress plugin unlocks secret backdoor to the top of Google..."

I hate it when people say "secret traffic source"...

It just gives me visions of using some back-door loophole on craigslist or something. Too scammy for me... but it may convert.

========================================
WHAT TO WRITE INSTEAD
========================================

I would try for something super simple that makes it seems like your reader is
missing out on 10,000 views per day by NOT doing this.

Originally Posted by The DUDE

"Hey dude, you've already got pictures on your site man.... why don't you just install this
cool little plug-in I got and you'd get a fat boost in traffic from people doing Google
image searches.Far out..."

Ok, well maybe he never actually said that, but you get the point.

I would try for something more along the lines of:

"Get 10,000 Daily Visitors to Your Site With Pics You Already Have!
Unique Plug-in Quickly Boosts Your Traffic
Through a Secret Loophole in Google Images!"

It makes a big promise, positions it like they're leaving money on the table by not using it,
and explains what the product does. Nuff said.

It you want some more help on your copy, PM me or click the link here.

Cheers

- Dan Daily

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1 reply

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The Copy Nazi

Banned 10 years ago

Originally Posted by Top Notch Copy

First off, I think the 1 billion views per day # is too high. It's unbelievable.

"You're telling me that if I buy whatever you're selling, I'm going to get 1 billion views
per day? HA! Yeah right!"

Now, I'm not exactly familiar with how your products work, or the market, so perhaps
1 billion views per day IS realistic.

But I think that most people simply won't believe it. 1 billion sounds like too much hype.
I would suggest actually lowering the number to make it more believable.

I think this is too generic. What exactly does "the top of Google" mean?

Reading this headline makes me think you've got some plug-in that does SEO for my
site, and I've already got that covered. As will most people.

Now, if your plug-in does something different than the rest of SEO plug-ins, then that
should be communicated in your headline.

An SEO plug-in? Got one, thanks...

An SEO plug-in that suddenly gets me 10,000 visits a day from pics on my site?
NOW you've got my attention.

I hate it when people say "secret traffic source"...

It just gives me visions of using some back-door loophole on craigslist or something. Too scammy for me... but it may convert.

========================================
WHAT TO WRITE INSTEAD
========================================

I would try for something super simple that makes it seems like your reader is
missing out on 10,000 views per day by NOT doing this.

I would try for something more along the lines of:

"Get 10,000 Daily Visitors to Your Site With Pics You Already Have!
Unique Plug-in Quickly Boosts Your Traffic
Through a Secret Loophole in Google Images!"

It makes a big promise, positions it like they're leaving money on the table by not using it,
and explains what the product does. Nuff said.

It you want some more help on your copy, PM me or click the link here.

Cheers

- Dan Daily

Not really. I would contend it's obvious the head is referring to the daily views of Google Images - not some schmuck's blog. In fact it would be way more than 1 Billion page views a day. BBC News - Google images top 1bn page views

That "BILLION" figure gets attention. What would you have him say? "There's, like, a lot of daily views on Google Images...

"Top of Google" too generic? Hardly. I would think if you're an internet marketer or even just a blogger you'd know exactly what "Top of Google means". Everyone wants to be "Top of Google Search. On the first page. One of the first ten but preferably in the first three - where most people click.

"Secret" anything, always pulls.

Your headline "Get 10,000 daily visitors to your site" is dangerously close to making a specific claim that can't be substantiated. Maybe if you said "Want to get 10,000 Daily visitors?" or even "Imagine getting 10,000 Daily Visitors to your site..." or "What would you do with 10,000 Daily Unique Visitors to your site?

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Steve The Copywriter

10 years ago

Yes, the USP should be "get to the top 3 in google".

But lots of people "promise" this.

So, why not "get to the top 3 in google and stay there"

Steve

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ewenmack

10 years ago

Originally Posted by Steve The Copywriter

Yes, the USP should be "get to the top 3 in google".

But lots of people "promise" this.

So, why not "get to the top 3 in google and stay there"

Steve

If we look at the benefit of top 3 in Google,
it would be traffic. Going beyond traffic could be more sales
but then that may not happen, so let's dial it back and stick
with traffic as the big benefit.

Anyway, that's my thinking.

Best,
Doctor E. Vile

Thanks
1 reply

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The Copy Nazi

Banned 10 years ago

Originally Posted by ewenmack

If we look at the benefit of top 3 in Google,
it would be traffic. Going beyond traffic could be more sales
but then that may not happen, so let's dial it back and stick
with traffic as the big benefit.

Anyway, that's my thinking.

Best,
Doctor E. Vile

Traffic is useless unless it's converting. (Same with lists. List size means nothing - its the relationship with the list that is important.)

I had a blog that got over 500,000 Unique Visitors in a month. But the only monetization I had on the page was Adsense - guess how many people clicked?*

On the other hand...the Traffic propelled me to the Top of Google - #1 for the keyword - and that brought me traffic forever and a day.

As for which headline is best. We don't know enough about the product. But even if we did - it comes back to testing. But I would think #1 on Google rings everyone's bells. And that should be in the head somewhere - even if its just a handwritten line somewhere up the top.

* not many. I might have made $100.

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Steve The Copywriter

10 years ago

Doctor Vile,

You may be right.

I would rather have the "billion" people landing on my page every 17.8 seconds and it wouldn't worry me one dot if I was languishing in the basement of google ranked the last site on the planet.

But my unscientific logic suggests that people would be rather thrilled to be "permanently" in the top 3.

They feel that's where the money is.

Either way assuming both scenarios were actually affordable and possible nobody would be too distressed because they should be raking in non stop tankerfulls of wonga.

Steve

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George Katsoudas

10 years ago

Hi, guys!

First of all, thanks for the headlines, as well as for sharing your thought process behind each headline. Here's the current headline:

"How I tapped into the INSANE 1 Billion Views a Day of GOOGLE IMAGES."

(WordPress plugin unlocks secret traffic backdoor and rockets your
sites to the 1st page of Google - without you lifting a finger)

If you have any last thoughts, that would be great. If not, that's not a problem either - I still appreciate all the help I have received!

Thanks!

George

Thanks

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The Copy Nazi

Banned 10 years ago

George, I shouldn't have to say this...but how about you offer a copy of the plugin to everyone who contributed here? Next time we may not be so keen to help you.

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George Katsoudas

10 years ago

Originally Posted by The Copy Nazi

George, I shouldn't have to say this...but how about you offer a copy of the plugin to everyone who contributed here? Next time we may not be so keen to help you.

That's the least I can do Mal. I had no idea copywriters would be interested in such a plugin. You got PM. :-)

Everyone else who contributed ideas and would like a copy of the plugin, please PM me as well, and I'll hook you up.

Thanks again!

George

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The Copy Nazi

Banned 10 years ago

Originally Posted by George Katsoudas

That's the least I can do Mal. I had no idea copywriters would be interested in such a plugin. You got PM. :-)

Everyone else who contributed ideas and would like a copy of the plugin, please PM me as well, and I'll hook you up.

Thanks again!

George

Good man. Thing is... I'd like to see the contributors appreciated. Even if it's just a "What if..." 'Cause that's what leads to a brainstorm that achieves results. I think what you have now is stellar - but test the berstard (yes I know that's not how you spell it, Mark Andrews, but if I swear they slam me).

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George Katsoudas

10 years ago

Agree 100%, Mal.

Now that I think of it, I should have thought of offering a copy in the first place.

It's not the first time I'm dropping the ball on something, and thanks for catching this! :-)

George

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RickDuris 10 years ago

George, I had an idea.

What if as a sub-head or PS there was some sort of reference to infographics? Infographics are hot right now.

For instance: This 1-click plugin will...

SEO-Supercharge All Your Infographics to the Top of Google!
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a2050

10 years ago

1) What You Don't Know About Google Images May Shock You.

2) The Hidden Truth on How to Get Thousands of Visitors to Your Website From Google Images Exposed.

3) Why Everyone Is Dead Wrong About Generating Traffic From Google Images And Why You Must Read This Report.

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The Copy Nazi

Banned 10 years ago

1) What You Don't Know About Google Images May Shock You. I could care less - sounds like a linkbait blog post to me.

2) The Hidden Truth on How to Get Thousands of Visitors to Your Website From Google Images Exposed. Again - sounds spammy.

3) Why Everyone Is Dead Wrong About Generating Traffic From Google Images And Why You Must Read This Report. Why must I? What's in it for me?

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a2050

10 years ago

Originally Posted by The Copy Nazi

1) What You Don't Know About Google Images May Shock You. I could care less - sounds like a linkbait blog post to me.

2) The Hidden Truth on How to Get Thousands of Visitors to Your Website From Google Images Exposed. Again - sounds spammy.

3) Why Everyone Is Dead Wrong About Generating Traffic From Google Images And Why You Must Read This Report. Why must I? What's in it for me?

I just give him some ideas. He should make his own changes to these Headlines to make them suitable for what he is offering.

Thanks

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I wrote 3 headlines for a WordPress plugin. Need your expert opinion.

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