Copywriting as a Biz-Op? I thought they were crazy, hated the idea.
But now, 20 years later, the Biz-Op of Writing Copy from any beach in the world on a yellow legal pad, has spawned untold fortunes for the merchants selling the tools to the miners.
This post was spurred on by a recent event...an OVER whleming response to an offer I thought only a couple of people would be interested in...little did I count on the great job the Copy as Biz-Op crowd has done.
So, let me make a couple of points to you wannabe copywriters.
The direct response industry still uses copy, for direct mail, newspaper, magazine, TV, radio and Internet campaigns. This is a market, it seems, most of you are having trouble breaking into.
It appears you have been trained or taught to look for small companies or individuals who hire you but have not been shown how to approach those people who would actually provide you with the work you seek, on an on-going and continuous basis, as long as your copy produced results.
There is another huge market, along the trail to Independent Freelance Copywriter...for good writers, but copy writers seem to do very well...
in the Corporate Training Area.
They reportedly spend more than Hollywood on Production...and every video needs a script, or rather, someone to write the script. There is not a union or a scale, but you will find that it is a high pay writing job, IF you can do it.
Any one of which could be your E-ticket ride in the Disney Land of copywriting.
And my amazement comes from how so many people have spent so much money on learning how to become copywriters who can't market themselves.
What's up with that? Are you not skilled wordsmiths? Did they not teach you copywriting is salesmanship in print?
Thousands of dollars, some of you have spent, and like the lost cowboy on the trail to El Dorado, haven't got a clue or else have so believed the campfire stories of yellow pads and beaches, you go searching for the lost treasure while skipping over unpolished nuggets at your feet.
I again urge you to read Conwell's Acres of Diamonds.
IF you teach copywriting, why not make sure your students get work? I don't know all of you or what you offer, I believe Vin Montello puts his students to work, but, I don't get these people, for example, AWAI, who have a Job Board (don't they?)...for their students.
IF I ever take on students again, they are going to have work waiting, which they can get paid for.
So, this is probably the wrong crowd, considering there are so many successful copywriters here, but,
BUT, has the Biz-Op of Copywriting devolved into the monster quick sand pit that so much of Biz-Op has become?
Yes, I know, you can't do it for them. But if a student follows your directions and walks down your path to freelancing success, make sure it isn't a cliff at the end where, like Butch and Sundance, they have to leap off of.
There is PLENTY of work out there, learn to market yourself, try using your skills you were taught...write copy to get copy writing work, eh?