a key speaker. He did a presentation on how marketers can use the principles
of screenwriting (strory telling) to sell more. I was fascinated!
So much so that I followed his "template" to structure an entire sales letter
(about 30 pages) and the letter did over 20% conversion on the first launch.
You can find the cheat-sheet for his teaching at his site:
It's definitely worth a read/study. I know a couple of the copywriters
here were screenwriters in a past life, so it would be interesting to
get their take.