Please critique... the email directs them to his landing page (which is rough): http://www.mylanderpages.com/abilitymatrix/imre-test
Some variation of this email would go out:
Subj line: The REAL buying trigger & How To connect your product everytime
Dear Business Builder/Name,
If you've ever had an awesome product but sales just didn't click, or had a competitor's inferior product cheat failure and kick your butt.
Then customer emotional buying triggers negatively impacted your campaign, and positively your competitors...
And any one of these five reasons our clients hired us might be of particular interest to you:
1. Up to 400% increase in sales - 70-80% is common
2. Exactly sixteen times 100% on target in 16 tries
3. HIGHEST ROI, even for small promotions
4. Results in only TWO WEEKS start to finish
5. You SAVE TIME and headache, WE DO THE WORK
... Yet it actually COSTS LESS than other methods.
Mark Twain summed it up perfectly: "There are two reasons a man buys anything - The reason he can tell his wife, and the real reason."
What we do is find the real buying reason and connect your product to it. Every-time, no exceptions.
And we have a special FREE offer for you, it's a $10,000-20,000 service and you can get more information here: < Connect YOUR product with THEIR emotions >
Warmest personal regards,
Ak Tolnai, CEO Ability Matrix
Imre Homer, Ability Matrix, President U.S. Division
PS: My only concern is that your product connects 100% on target to your prospects' emotional sweet-spot. Take advantage of our special < FREE > offer. Jaws may drop. Competitors may be envious. People may talk. You can't lose.