OMMA Audience Targeting Conference (USTREAMED RIGHT NOW)
MediaPost – OMMA Audience Targeting
PS: East Coast Time...
Good news. Here are the replays:
http://www.mediapost.com/ommaaudiencetargeting/agenda/
8:00 AM
Registration Opens
8:15 AM
Coffee and Continental Breakfast
9:00 AM
Opening Remarks MC Steve Smith, Editorial Director, Events, MediaPost
9:15 AM
Panel: Audience Upfront: Buying People Instead of Media Changes Everything … Doesn’t It? Moderator Nuno Andrade, Digital Media Director, Kre8 Media PanelistS Steve Carbone, Managing Director, Digital & Analytics, Mediacom Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup Phil Geyskens, EVP, Data and Analytics Director, Starcom @pgeyskens Paolo Pazzia, Planning Director, iris Worldwide @paolopazzia Kavita Vazirani, SVP, Media Strategy & Sciences, Comcast Cable
10:00 AM
Keynote Conversation: Is Data the True Media Currency? Keynote Harvey Goldhersz, Chief Data Officer and CEO, GroupM Analytics Interviewer Joe Mandese, Editor-in-Chief, MediaPost
10:30 AM
Coffee Break
11:00 AM
Keynote Conversation: Personalization at Scale: Walmart Uses Data to Add the Human Touch Keynote Brian Monahan, Vice President of Marketing, Walmart.com Interviewer Steve Smith, Editorial Director, Events, MediaPost Watch Video
11:30 AM
Panel: Big Data, Little Screen: The New Analytics for TV Targeting Moderator Jonathan Weitz, Partner, IBB Consulting @jsw1 PanelistS Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNAGLOBAL @bhughes_magna Mainak Mazumdar, Chief Science Officer, Simulmedia @mainak Howard Shimmel, Chief Research Officer, Turner Broadcasting Catherine Warburton, Chief Investment Officer, Assembly Mike Welch, President, AT&T AdWorks Watch Video
12:15 PM
Panel: Will Addressable TV Ever be Ready for Prime-Time? Moderator Tyler Loechner, Reporter, MediaPost PanelistS Michael Bologna, President, Modi Media/GroupM Domenic DiMeglio, VP, Distribution & Operations, CBS Interactive Jennifer Koester, SVP, Advanced Advertising Products and Data Analytics, Cablevision Nick Troiano, President, BlackArrow @BlackArrow_TV
1:00 PM
Lunch
1:20 PM
Sponsor Lunch Presentation
2:00 PM
Keynote: Targeting Generation Y with The Five Cs of Sharing Keynote Kristen D'Arcy, Vice President, Global Digital, Coty Inc.
2:30 PM
Panel: What Is an ‘Audience’?: Which Data Signals Best Identify your Target? Moderator Jordan Greene, Principal/Mobile Media, MellaMedia @GreeneMarket PanelistS Jack Krawczyk, Director of Product Management, Pandora @JackK Mike Margolin, SVP, Director of Audience Strategy, RPA @mmargolin George Musi, Senior Partner, Dir. of Analytics, Insights and Attribution, Mindshare @mindshare Claudia Perlich, Chief Scientist, Dstillery Karima Zmerli, VP Digital Data, Merkle @merklecrm
3:15 PM
Coffee Break
3:45 PM
Presentation: How Audience Buying is Impacting the Advertising Industry Presenter Brian Wieser, Senior Research Analyst, Pivotal Research Group
4:15 PM
Panel: Spit, Duct Tape and Best Guesses?: True Tales of Cross-Platform Audience Tracking Moderator Gerry Bavaro, Chief Strategy Officer, Resolution Media PanelistS Scott Lepkofker, Associate Director of Programmatic Buying, Neo@Ogilvy Marc Rossen, Executive Director, Digital Insights Solutions, Marketshare @marcprossen David Shiffman, EVP, Director of Research, MediaVest USA David Tannenbaum, CTO, BlueCava
5:00 PM
Conference Concludes
5:15 PM
OMMA Awards Dinner & Cocktails
-
gjabiz -
Thanks - 1 reply
{{ DiscussionBoard.errors[9565507].message }}-
RickDuris -
Thanks - 1 reply
SignatureCopyRanger.com{{ DiscussionBoard.errors[9565539].message }}-
gjabiz -
[ 2 ] Thanks
{{ DiscussionBoard.errors[9565579].message }} -
-
-
-
RickDuris -
Thanks
SignatureCopyRanger.com{{ DiscussionBoard.errors[9565671].message }} -