OMMA Audience Targeting Conference (USTREAMED RIGHT NOW)

4 replies
I forgot to tell you about this (sorry!):

MediaPost – OMMA Audience Targeting


PS: East Coast Time...

Good news. Here are the replays:

http://www.mediapost.com/ommaaudiencetargeting/agenda/



8:00 AM
Registration Opens


8:15 AM
Coffee and Continental Breakfast


9:00 AM
Opening Remarks MC Steve Smith, Editorial Director, Events, MediaPost


9:15 AM
Panel: Audience Upfront: Buying People Instead of Media Changes Everything … Doesn’t It? Moderator Nuno Andrade, Digital Media Director, Kre8 Media PanelistS Steve Carbone, Managing Director, Digital & Analytics, Mediacom Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup Phil Geyskens, EVP, Data and Analytics Director, Starcom @pgeyskens Paolo Pazzia, Planning Director, iris Worldwide @paolopazzia Kavita Vazirani, SVP, Media Strategy & Sciences, Comcast Cable


10:00 AM
Keynote Conversation: Is Data the True Media Currency? Keynote Harvey Goldhersz, Chief Data Officer and CEO, GroupM Analytics Interviewer Joe Mandese, Editor-in-Chief, MediaPost


10:30 AM
Coffee Break


11:00 AM
Keynote Conversation: Personalization at Scale: Walmart Uses Data to Add the Human Touch Keynote Brian Monahan, Vice President of Marketing, Walmart.com Interviewer Steve Smith, Editorial Director, Events, MediaPost Watch Video


11:30 AM
Panel: Big Data, Little Screen: The New Analytics for TV Targeting Moderator Jonathan Weitz, Partner, IBB Consulting @jsw1 PanelistS Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNAGLOBAL @bhughes_magna Mainak Mazumdar, Chief Science Officer, Simulmedia @mainak Howard Shimmel, Chief Research Officer, Turner Broadcasting Catherine Warburton, Chief Investment Officer, Assembly Mike Welch, President, AT&T AdWorks Watch Video


12:15 PM
Panel: Will Addressable TV Ever be Ready for Prime-Time? Moderator Tyler Loechner, Reporter, MediaPost PanelistS Michael Bologna, President, Modi Media/GroupM Domenic DiMeglio, VP, Distribution & Operations, CBS Interactive Jennifer Koester, SVP, Advanced Advertising Products and Data Analytics, Cablevision Nick Troiano, President, BlackArrow @BlackArrow_TV


1:00 PM
Lunch


1:20 PM
Sponsor Lunch Presentation


2:00 PM
Keynote: Targeting Generation Y with The Five Cs of Sharing Keynote Kristen D'Arcy, Vice President, Global Digital, Coty Inc.


2:30 PM
Panel: What Is an ‘Audience’?: Which Data Signals Best Identify your Target? Moderator Jordan Greene, Principal/Mobile Media, MellaMedia @GreeneMarket PanelistS Jack Krawczyk, Director of Product Management, Pandora @JackK Mike Margolin, SVP, Director of Audience Strategy, RPA @mmargolin George Musi, Senior Partner, Dir. of Analytics, Insights and Attribution, Mindshare @mindshare Claudia Perlich, Chief Scientist, Dstillery Karima Zmerli, VP Digital Data, Merkle @merklecrm


3:15 PM
Coffee Break


3:45 PM
Presentation: How Audience Buying is Impacting the Advertising Industry Presenter Brian Wieser, Senior Research Analyst, Pivotal Research Group


4:15 PM
Panel: Spit, Duct Tape and Best Guesses?: True Tales of Cross-Platform Audience Tracking Moderator Gerry Bavaro, Chief Strategy Officer, Resolution Media PanelistS Scott Lepkofker, Associate Director of Programmatic Buying, Neo@Ogilvy Marc Rossen, Executive Director, Digital Insights Solutions, Marketshare @marcprossen David Shiffman, EVP, Director of Research, MediaVest USA David Tannenbaum, CTO, BlueCava


5:00 PM
Conference Concludes


5:15 PM
OMMA Awards Dinner & Cocktails
#audience #conference #omma #targeting #ustreamed
  • Profile picture of the author gjabiz
    Thanks Rick, great conference.

    Listen carefully to what they say publicly. Then do your own research.

    For example. Walmart. Clams to be careful with its data, doesn't want to cross the line into "creepy". Claims they like to mix up their advertising, so it doesn't seem like they are targeting just me... HORSE HOCKEY.

    Whether I'm a 17 year old preggers or an old Jazz musician or a buyer of refurbished electronics, they serve up the ads which match the data...and does it cross the creepy line? Do they have my opt in permission like he claims?

    No, they have sales receipts. That is all the data they really care about, what you buy and how often you buy it. The marketer will say, "job well done".

    The data analyst says "spot om"... so, listen to these data miners carefully, you'll learn a new trick or two about matching your message to the audience, I again state, you are nothing more than data to these people. Take control of it as best you can.

    gjabiz

    PS. Or use it like many a IMer to get rich quickly, Facebook ads are a fast track to profits.
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    • Profile picture of the author RickDuris
      Originally Posted by gjabiz View Post

      Thanks Rick, great conference.

      Listen carefully to what they say publicly. Then do your own research.

      For example. Walmart. Clams to be careful with its data, doesn't want to cross the line into "creepy". Claims they like to mix up their advertising, so it doesn't seem like they are targeting just me... HORSE HOCKEY.

      Whether I'm a 17 year old preggers or an old Jazz musician or a buyer of refurbished electronics, they serve up the ads which match the data...and does it cross the creepy line? Do they have my opt in permission like he claims?

      No, they have sales receipts. That is all the data they really care about, what you buy and how often you buy it. The marketer will say, "job well done".

      The data analyst says "spot om"... so, listen to these data miners carefully, you'll learn a new trick or two about matching your message to the audience, I again state, you are nothing more than data to these people. Take control of it as best you can.

      gjabiz

      Maybe...



      "Walmart Tries To Avoid Crossing 'Creepy Line'


      In a keynote interview at the OMMA Audience Targeting conference, Brian Monahan, VP of marketing at Walmart explained that the retail giant tries to balance its collection of user data to better target offers and advertising with a focus on permission-based marketing. “We favor opt-in relationships,” said Monahan. “We’re trying to avoid crossing that creepy line by trying to get permission.” How does Walmart know when it’s gone too far? “The customer will tell you when you’ve got it wrong because you see it in their behavior, “ he said. Monahan added Walmart also tries to avoid personalizing ads too narrowly, or based solely on what they previously bought, to leave some room for serendipity and expanding customer purchases to other types of products."


      They have the data, but they (deliberately) don't necessarily apply what they know.

      PS: I knew you would appreciate this event, Gordon.




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      • Profile picture of the author gjabiz
        Yes, he is making a public statement. What else could he say?

        I say, "liar liar pants on fire!".

        Not only do they USE the data, they milk it like a rattlesnake.

        I would bet the Walmart attorney group went over his speech with a fine tooth comb before it was presented.

        But still, a fortune to be made from those who know and understand the power of targeted marketing, there has NEVER been a platform like Facebook for getting your message in front of the right person.

        Could explain also, why there are Anti-Facebooks popping up too???

        Get in NOW, mine the data while you still can.

        gjabiz

        PS. Facebook WILL be different in one year, with fewer and fewer direct response ads being displayed, they believe (from their own public statements, they are more like TV, in that, the advertising is measured in frequency and reach and less and less on engagement). Hurry, before it is too late.
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  • Profile picture of the author RickDuris
    This current panel is really insightful.
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