Use Shopify Blog or External Wordpress Blog Linking to Shopify Shop?

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I'm wondering what other's opinions are on whether to use the internal Shopify blog or an external WP based blog linking to the Shopify store.

I see pros and cons to each solution and it almost seems like a wash to me. I'm leaning towards using a wordpress blog on a separate domain but then what do I call the domain? If my store is petrockstore.com should the blog be petrockstoreblog.com? Or maybe I should put the blog on a subdomain of the store's domain? Like blog.petrockstore.com ?

Anyone gone down this road and have an opinion on the best way to do it for traffic and branding purposes?
#blog #external #linking #shop #shopify #wordpress

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