Rebranding and Hot Waters?

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I'm currently selling a product that I order in bulk from alibaba. Each individual product comes with a sticker on the case that bears their brand logo.

From what I can tell outside of china/korea these products are not attainable. In fact the brand itself doesnt even appear to have a website anymore. The only mention of their brand on the internet is through ali baba or the trading companies website (which looks like it was desinged by a 6 year old).

Theres a lot of people I'm competing with that are selling the same products from a host of different manufacturers -- some the same as mine --- some just sticking them on ebay even. To combat this and to stand out I have made my site/company hyper-targeted to this product model only.

Aka rather than "dairyproducts.com" I am "strawberrymilkonly.com"

And therefore to further stand out and look like an authority I want to peel off these stickers and put my own brand labels on each product. And I am wondering if this is okay to do?

I could even design my labels to have the original manufacturer/brand logo in the bottom right corner on my own labels like milk companies, etc, do if that is a better idea, that way I appear as a distributor/dealer of the original manufacturer with my own customized version of their label. Then I can print the same warnings, instructions, and certifications on my labels that the products currently have (ISO, CE). So in the end it will look the exact same as the old label except with my brand big and in the center and theirs small and in the bottom corner.

Wondering someones thoughts on this?
#hot #rebranding #waters
  • Profile picture of the author Importexport
    I am not providing legal advice, only the opinion of a businessman who has re-labeled products for many years.

    Provided there is no patent or other intellectual property claim such as Registered Design, I would have no qualms about replacing their label with my own label.

    The biggest reservation I would have, particularly because you are almost certainly buying from a trader (most sellers on Alibaba are traders even though they say they are manufacturers) are the certificates genuine?

    Forged certificates for products are commonplace in China. So are forged business registration certificates.

    If the certificates are forgeries, and you repeat on your label the claim of compliance, you could be getting into the hot water that you are worried about. Even if you don't re-label, you could still be liable for the false claim of compliance, because as a reseller you are in effect making that claim.
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