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Hey guys,

This is my first post and I wanted to start out by saying thank you. There is so much good information on this site and alot of it I can't believe is free! I've purchased a few warrior members services and have learned so much about marketing and business in general. So thanks and keep it up.

I have an idea for a new supplement brand and wanted to see if I could get some help. It started off with just an idea to pitch a single supplement. I found a great private label manufacturer and already have an amazing logo and niche marketing idea. I was just going to create a 1 page landing website with a video, information and a strong call to action to get sales.

Now the more I think about it I would like to start an entire supplement line and build a brand with more than one product. I'm on a low budget (couple thousand) so what are your suggestions on what I should do?

Should I stick with the original plan and just have one product and a landing page. Market the hell out of it, try to create a splash, get sales and get out once the hype dies down? Or should I make a website for the brand, have a blog and start with one or two supplements? Build up a following slowly by supplying original content articles and social media presence.

Could I maybe have a squeeze page just to start building sales and then expand to a full blown website? Or start off with the full website?

Any suggestions would be great!
#supplement
  • Profile picture of the author bstalling48
    how about selling on amazon?

    btw, what is the average moq from supplement manufacturers? how much is your inventory?
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  • Profile picture of the author healthlabs
    I would suggest finding a partner that has some resources as your budget isn't really going to allow you to buy much quantity, and promote your sites/products. Product development and site promotion takes resources $$.
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  • do research..there are plenty of "natural test boosters" already in the market. Thousands.....
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  • Profile picture of the author dave_hermansen
    I would go with kind of a hybrid approach...

    Start with just the one product, but put the framework in place for growth. Go with your splash page idea (which is great if you market it right) but have it be on the website you can later list ALL of your products on. This will allow for slower organic growth, but you are also future-proofing it for later on when you expand.

    Be smart about your brand and logo. You want it to make sense for this single product, but it also needs to work for your entire line later on.

    I hope this helps!
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    • Profile picture of the author mlafisca
      Originally Posted by dave_hermansen View Post

      I would go with kind of a hybrid approach...

      Start with just the one product, but put the framework in place for growth. Go with your splash page idea (which is great if you market it right) but have it be on the website you can later list ALL of your products on. This will allow for slower organic growth, but you are also future-proofing it for later on when you expand.

      Be smart about your brand and logo. You want it to make sense for this single product, but it also needs to work for your entire line later on.

      I hope this helps!
      I really like this idea. Could you expand a little?


      So the homepage would be a landing/splash page showcasing my product and brand with a strong call to action? Would I also include a small expandable navigation button to link to my blog and other pages? As I understand a good landing page basically has 0 links to click to "funnel" people to the call of action correct?
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  • Profile picture of the author dave_hermansen
    Well, it wouldn't HAVE TO BE your homepage but that would probably be the most logical page to use for now if this product is your only one to start with.

    You're right, a standard squeeze page won't have links above the fold or in the actual copy, but you can certainly put links to the other sections in the footer area. Also, since you plan to eventually have a full product line on the site, I don't know that I'd worry all that much about the squeeze page "rules."
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    • Profile picture of the author mlafisca
      Ok,

      So I have most of my site built. The only question I have is about my call to action. I have 1 product to sell. Should my call to action be to fill out a capture for to build a list? Or a "buy it now" call to action to get sales now.

      My conflict comes from people who may not be ready to pull the trigger on buying right now. Sure I might make 2 sales on the "buy it now" call to action but what if I can capture 100 emails before and make 10 sales.

      My main page is hybrid landing page with all the information to make a purchase decision. There are only a couple links in the menu including the shop and blog.

      I have a link to the shop where if they really want to buy the product now they can. I'm just stuck on approach to take. Any suggestions would be appreciated.

      Thanks
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      • Profile picture of the author SohmaNutra
        What kind of shopping cart are you using?

        I'm doing something similar to you in the weight loss niche.

        So when someone lands on my page and is curious about the product and wants to either order or find out how much the product costs, they have to enter their info..

        That way if they don't order I can still approach them on the phone or email.

        This abandon lead functions is integrated in a lot of CRM's. I use Ultra-Cart which is on the cheap but has all the functions needed to do this:

        https://www.optimumgarciniacambogia.com/

        HTH and good luck
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        • Profile picture of the author noidad
          Originally Posted by SohmaNutra View Post

          What kind of shopping cart are you using?

          I'm doing something similar to you in the weight loss niche.

          So when someone lands on my page and is curious about the product and wants to either order or find out how much the product costs, they have to enter their info..

          That way if they don't order I can still approach them on the phone or email.

          This abandon lead functions is integrated in a lot of CRM's. I use Ultra-Cart which is on the cheap but has all the functions needed to do this:

          https://www.optimumgarciniacambogia.com/

          HTH and good luck
          Yes great crm for this type of product and has the auto-ship feature...
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  • Profile picture of the author DIABL0
    I know this is off thread topic, but anyone looking to start a supplement company should really be up on laws regarding what claims you can make and having documented support for those claims. The FTC estimates that 70% of supplement companies are not in compliance in one way or another. The FTC is not your friend. "Most" of the time when they contact you, they are coming after you. So you better have all your ducks in a row!!! Here is a guide they put out, but I would recommend having a lawyer that is experienced with supplements that knows where the line is and review your claims, etc...

    http://www.ftc.gov/system/files/docu...e-industry.pdf
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    • Profile picture of the author brian606
      Thanks for the guide Diablo, I am new to this niche and have started an entire product line like Mlaflisca wants to do.

      The Product Line is called Natural Herb Labs (no parent website yet, still working on that.

      The products we offer are as follows:

      Male Enhancement

      Garcinia Cambogia for weightloss

      Skin Care pills

      We have 2000 of each bottle and are selling bottles slowly as we only do advertising on ebay currently. _5 - 6 bottles a week between the products.)

      Want to move into amazon within 2 weeks and do facebook/adwords marketing with an emphasis on email lists, affiliate offers, and other various postings.

      We use Ultracart for our backend and have the entire purchase process automated and have a customer support service with a phone number to call for support.

      Hope this helps
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    • Profile picture of the author Shellg
      Originally Posted by DIABL0 View Post

      I know this is off thread topic, but anyone looking to start a supplement company should really be up on laws regarding what claims you can make and having documented support for those claims. The FTC estimates that 70% of supplement companies are not in compliance in one way or another. The FTC is not your friend. "Most" of the time when they contact you, they are coming after you. So you better have all your ducks in a row!!! Here is a guide they put out, but I would recommend having a lawyer that is experienced with supplements that knows where the line is and review your claims, etc...

      http://www.ftc.gov/system/files/docu...e-industry.pdf
      I have been looking into selling supplements and I had never thought of this point. Thanx so much for posting this warning. I don't think it was really far off topic.
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  • Profile picture of the author Sayed
    Stick to one product. Sell it on Amazon using FBA first then after making good reputation, build your own store. Your main priority is "how to sell the product". Find your unique selling proposition and market it as you can.

    Start with whatever budget you have then reinvest the sales revenue in expanding (however DON'T be out of stock at any time).

    After you make a name for your product, start another one, and so on...
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  • Profile picture of the author DWaters
    I would also strongly suggest that you use Amazon's FBA model. You can still build your own site, have a squeeze page, capture emails, etc. That is all good. But ask yourself these questions-

    _- Will your site get more buyer traffic than Amazon?
    - How many people will go to Amazon today and buy this type of product?

    IMO it is a no brainer. I would suggest you start small and learn FBA but you should definitely have some of your inventory on Amazon. That is where people go to BUY.
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  • Profile picture of the author DIABL0
    I think to be successful long term in supplements, that you really have to come up with your own formulation. Whats hot now, will most likely not be in the future. Having your own formulation that uses multiple ingredients that are based on human clinical studies will give you something unique and will stay that way over time. Not that you won't ever need to update it, but it would just be to improve it.

    Doing this will also make it so you have your own unique marketing message. It will cost more on the frontend, but it will be cheaper based on over all volume compared to private label. Not that going private label is bad, just something to seriously consider...if you don't want to have to always be hopping from what's the new thing and having to compete with everyone else doing the same. If you look at the big supplement companies doing 8-9 figures, they have their own formulations. I know one company that did $10mm in their first 18 month using their own formulations.
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    • Profile picture of the author mlafisca
      Originally Posted by DIABL0 View Post

      I think to be successful long term in supplements, that you really have to come up with your own formulation. Whats hot now, will most likely not be in the future. Having your own formulation that uses multiple ingredients that are based on human clinical studies will give you something unique and will stay that way over time. Not that you won't ever need to update it, but it would just be to improve it.

      Doing this will also make it so you have your own unique marketing message. It will cost more on the frontend, but it will be cheaper based on over all volume compared to private label. Not that going private label is bad, just something to seriously consider...if you don't want to have to always be hopping from what's the new thing and having to compete with everyone else doing the same. If you look at the big supplement companies doing 8-9 figures, they have their own formulations. I know one company that did $10mm in their first 18 month using their own formulations.
      Great info. The supplement I found is basically exactly what i would put in my own supplement. They just aren't marketing it for what it really is.

      In the future I already have a spread sheet of new custom supplements. I have a question. Is there anyone who would be interested in taking a look at my website and critiquing it. Some advice from people with experience would be amazing. Send me a private message if anyone feels they can help. It would be much appreciated.
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  • Profile picture of the author Lipipaliwal
    Banned
    Originally Posted by mlafisca View Post

    Hey guys,

    This is my first post and I wanted to start out by saying thank you. There is so much good information on this site and alot of it I can't believe is free! I've purchased a few warrior members services and have learned so much about marketing and business in general. So thanks and keep it up.

    I have an idea for a new supplement brand and wanted to see if I could get some help. It started off with just an idea to pitch a single supplement. I found a great private label manufacturer and already have an amazing logo and niche marketing idea. I was just going to create a 1 page landing website with a video, information and a strong call to action to get sales.

    Now the more I think about it I would like to start an entire supplement line and build a brand with more than one product. I'm on a low budget (couple thousand) so what are your suggestions on what I should do?

    Should I stick with the original plan and just have one product and a landing page. Market the hell out of it, try to create a splash, get sales and get out once the hype dies down? Or should I make a website for the brand, have a blog and start with one or two supplements? Build up a following slowly by supplying original content articles and social media presence.

    Could I maybe have a squeeze page just to start building sales and then expand to a full blown website? Or start off with the full website?

    Any suggestions would be great!
    Well, I got your points. But, I would like to say that if you are looking for a number of traffic on your site or want a hike in your business, then you should go for the SEM strategies or SEO and SMM strategies. Because, these are the best ways to promote your business and you can easily sell your products and earn huge money through this.
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  • Profile picture of the author Shellg
    It sure looks like I will have to get insurance if I go ahead with supplements. Can anyone with experience in supplements suggest a good insurance company? Preferably not the most expensive.
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