E-commerce Marketing- Which Advertisement is best?

7 replies
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Any ideas for E-commerce Health Products Marketing?
I would would like to the marketing strategy that i can use to increase product sales and online traffic from specific country?
What is the best option for paid advertisement? google PPC or facebook

Expecting great advices
Thanks in advance
#advertisement #ecommerce #marketing
  • Profile picture of the author bogomil22
    Hello. I think that from the two traffic sources which you have mentioned you can get good results from both, if you know what you are doing. First, it is most important to know your market - what are your ideal customers needs, how old are they, what is their income, where they spend their time, what they read and watch and etc. Second, make some testing using one of these traffic sources using the ideal customer avatar profile and improve your campaigns until your ROI is good enough for you.
    I think that it can be cheaper for you to start testing with FB ads, and when you know better your market and what converts, you should go to google adwords. This is my opinion.
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  • Profile picture of the author bagful
    Both are effective, PPC seems more sales promoting
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  • Profile picture of the author Slade556
    Since your niche is health related products, both social media and Googe Adwords should work well for you. Just make sure you target the right people, and if you're new to Adwords, maybe you should read more about it before investing any money, or hire someone to set up a campaign for you (if you can afford that, of course)
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  • Profile picture of the author Lipipaliwal
    Banned
    Well, According to me, both are the best ways to advertise your products and provide a genuine traffic to your website. But, you make sure that, you need to target the best keywords as well as the best place where you can get the better audience. If you choose the best place, you will get a number of leads.
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    • Profile picture of the author robbert
      Originally Posted by Lipipaliwal View Post

      Well, According to me, both are the best ways to advertise your products and provide a genuine traffic to your website. But, you make sure that, you need to target the best keywords as well as the best place where you can get the better audience. If you choose the best place, you will get a number of leads.
      Thanks for suggestion
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  • Profile picture of the author sameera
    The two sources that are mentioned by you can become one of the best sources to generate traffic to your eCommerce website. The only thing you need to take care is the way you are running your PPC strategy and posting on Facebook. Along with these two social media profiles, you can also use Twitter for online store promotion. You can make very good use of twitter cards that are specially created by Twitter for eCommerce websites.
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