Private Label Logo Format Query

2 replies
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Hi Warriors

I'm about to order my logo for my private label and just wanted some advice on the quality.

Most suppliers request 300 dpi when adding logos to products etc but in what format?

Should I be requesting a vector file or PNG?

Any help would be appreciated.

#format #label #logo #private #query
  • Profile picture of the author Trinipirate
    Any professional logo maker should offer you a complete presskit withe about 6 different file types including png, vector, jpeg, etc. but the factories will most likely want the vector file.
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    • Profile picture of the author lmdry
      I don't have any experience with suppliers yet, but I do have some with images. A vector file is saved as a mathematical representation of your image, sort of like a graph. Because of this, it has the unique property that it can be scaled to any size without loss of fidelity (no jagged or fuzzy edges where there were none before).

      If you get to choose, go with vector. If they specify something else, go with the highest dpi PNG file they will let you get away with. (depending on file size constraints)

      If you're having somebody make this logo for you, make sure you get copies in both formats. The vector is more important though,keep multiple copies and guard it with your life. Because of the scalability, you can always save the vector as any size/resolution/format image you want if you have the right software.
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