Ecommerce strategy : Sunset industry - would you enter it?
Hey guys!
Am just wondering if you would enter a niche which is going on sunset right now. With the current manufacturers' data (they're public listed), sales for the niche I'm considering has gone down by 67% for the period Jan 2012 to Dec 2014.
By December 2016, the market would have shrunk another 10-15% or so. Would it be a wise decision to enter? Some of the physical retailers are already having difficulty clearing stocks and paying their lease.
Appreciate some advice on strategy
Am just wondering if you would enter a niche which is going on sunset right now. With the current manufacturers' data (they're public listed), sales for the niche I'm considering has gone down by 67% for the period Jan 2012 to Dec 2014.
By December 2016, the market would have shrunk another 10-15% or so. Would it be a wise decision to enter? Some of the physical retailers are already having difficulty clearing stocks and paying their lease.
Appreciate some advice on strategy