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What are the strategies that can be implemented for a e-commerce website using Digital Media [Internet Marketing]??
#internet #marketing
  • Profile picture of the author GregtheWriter
    SEO and facebook ads are probably the two best for ecommerce websites.

    You could also put together an email list and set it up as a "What's New This Month" kind of deal, and obviously limited time offers and so on.

    Make sure you have a good unique selling proposition too as to why they should opt in and why shop at your ecommerce store specifically (especially if the items you're selling are as an affiliate).

    SEO really is king for ecommerce because you have a ton of extremely specific keywords you can target- not a lot of traffic but almost everyone searching for those keywords will typically be buyers.Thousands of items all that little dribble can really add up.

    Hope this helped.
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  • Profile picture of the author Miguelito203
    Originally Posted by Hemanth Malli View Post

    What are the strategies that can be implemented for a e-commerce website using Digital Media [Internet Marketing]??
    If you've got an e-commerce store, I'd probably say S.E.O. -- making sure to make use of the various social media sites (can bring lots of traffic since many of them are visual). Also, don't forget to build a list. Once you start seeing results with that, you might want to invest into some paid advertizing (depending on your budget). Starting out with S.E.O. and such will give you a better idea of which keywords you should target for paid advertising as well.

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  • Profile picture of the author Dizi23
    I agree with Greg and Joey... SEO and email marketing (a.k.a list building) is the foundation of building a successful ecommerce website. When you are just starting out it's best to learn more about simple SEO techniques that will help you drive traffic to your website.

    Once you have those traffic, you can sign up to a free email marketing software that will allow you to send up to 12,000 emails free a month. Free Email Marketing Software & Autoresponder | MyListr.com allows you to add 2,000 subscribers and send up to 12,000 email per month without paying a dime.

    If I were starting an ecommerce site this is what I would do.

    Hope this helps.

    Professor D.
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  • Profile picture of the author SandraGenJobs
    Keep in mind that learning SEO can be a bit tricky in the beginning. If you want to do it yourself you'll have to spare some time to learn all the tricks you need. You can always hire freelancers to do the work for you but be cautious when picking the right one, since there is a fair amount of those who can actually bring you more harm than good.
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  • Profile picture of the author johnfsander
    Branding, social media marketing and email marketing could be helpful to get better response for your eCommerce store, however display advertising is also very effective in online store's marketing.
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  • Profile picture of the author AadhyaMehra
    Facebook Ads.YouTube video promotion.
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