Process for screening for potential ideas

There are loads out there, best place is things like Jungle scout which shows you avg sales and turnover so you can see if its a good seller.

That's the best place to start.

David

Stop.

Step away from the apps (at least for a moment).

Any app or program is only as good as the assumptions that are put into it. There is no magic set of criteria for selecting products and you cannot rely upon any filter that 'does this for you'.

In short, you should never 'outsource' such a critical strategic task to someone else (for that is what you are essentially doing by using any app) as they are highly unlikely to share the exact same set of product selection thought processes.

Thus, the only 'app' that is applicable for product selection is the human brain.

My advice is to think through what it is that you want from a product. Of course there are the usual set of 'suspects' such as Best Seller Ranking, etc but these are obvious and should never solely form the parameters of product selection criteria.

I own a 6 figure per month ecommerce business that is focused heavily on amazon. My own particular set of product selection criteria is long and extensive (which has helped build the business I now have).

Allow me to point out a few example key questions that directly impact product selection:

1. What are your business aims?

Are you building a brand or simply putting together an unrelated portfolio of products?

If it is a brand then selecting products that have other closely related products that a brand can be built around is highly important. There are also many other implications such as the ability to bundle some of these products together for brand promotions.

2. What is your attitude towards commodity products?

Good? Bad? Indifferent, because it's the BSR that counts?

Well BSR is not everything. In many cases you may not want to go for highest BSR (but that's another discussion). To come back to commodities: often these lead to repeat purchases as the commodity is used over and over again. What may look like 'boring' sales levels actually overtake the 'big' sellers due to guaranteed repeat purchases.

3. What is your attitude to, what I call, 'Keystone' products?

Products that by themselves may not be hugely attractive but that can utilise a large number of accessories. In time these accessories can significantly bump up the average order value.

There are many, many more questions I ask myself regularly on product selection and I have always encouraged those that I have advised (inside of ASM) to think strategically and broadly about this important subject. It's one of the reasons for the levels of success that they, and I, have had.

To be blunt the approach of "lets select the highest BSR" and a couple of other 'big' criteria, is applying the get-rich-quick attitude, that is the worst of IM, to the amazon market. I'm already seeing casualties of these 'slick sales' people in the market place.

So, stop. Think about it. Are you building a long term sustainable online business or after a quick buck?

The danger of the quick buck approach is that you might actually achieve it. But, that's likely to be all you achieve.

I hope this helps a bit.

Good luck with your ventures.

Now a days there is too much competition on Amazon, so it take too much time and too much research to fine a opportunity for your.

Ok, I went to Amazon yesterday, searching for a sporting goods product for my kid. An Amazon search turned up the usual named brand products with typically 3.5 - 4 star ratings. I selected the appropriate category and sorted by "average customer reviews". A new brand that I had never heard of pops up as the #1 choice with a five star rating. Close examination reveals that it is a knockoff of another brand that I used to own.

So, this person/company picked a winning product, copied it fairly closely (hopefully while avoiding patent infringement), then did a great job of promoting it to give it legitimacy. They have a website, facebook page, youtube videos, 3rd party reviews, pinterest page, trademarks, dictionary definitions, fake blog posts, coupons, etc.

Its a masterful lesson in how to get your Amazon product ranked highly and build interest while creating a new brand.

Oh, my advice... Poke around on Amazon, searching like I did above, then swap over and do a Google search on the brand names of the obvious knockoffs, then review what they do. Once you find an item that doesn't have a knockoff presence and you think it might have sufficient volume (I prefer the adwords keyword planner for judging interest), go for it!

HI,

Some god ideas here.

Agree with gange10.
Jungle Scout is a really cool tool. Paid tool but worth it.
Other than that you can review the Amazon best sellers.

Thanks