Amazon or E-Commerce Store?
As it is, I just helped my colleague complete a Kickstarter and open up his E-Commerce store on his website as the result of a successful campaign. The batch of product (about 1000 units) will be available in March 2016.
As it is, no distribution channels have been set up yet.
Two questions:
1. Amazon or not to Amazon?
My gut tells me Amazon is a bad move this early; his product is much higher priced than others in his industry. Additionally, it seems this would eliminate an affiliate program with the E-Commerce store (as Amazon offers a paltry 4% for those who want to become an affiliate).
2. Reviews. Some already have early product (about 100 people). Would reviews be better off on Amazon, or do reviews help any E-Commerce store? I noticed this company (Tortuga Backpacks | Travel Backpacks for International, Urban Travel) has reviews on their e-commerce store. Additionally, all reviews could wait if we decide to "feature" on Amazon.
Please excuse the flood of text or if this has been asked before. Any tips appreciated!
As it is, no distribution channels have been set up yet.
Two questions:
1. Amazon or not to Amazon?
My gut tells me Amazon is a bad move this early; his product is much higher priced than others in his industry. Additionally, it seems this would eliminate an affiliate program with the E-Commerce store (as Amazon offers a paltry 4% for those who want to become an affiliate).
2. Reviews. Some already have early product (about 100 people). Would reviews be better off on Amazon, or do reviews help any E-Commerce store? I noticed this company (Tortuga Backpacks | Travel Backpacks for International, Urban Travel) has reviews on their e-commerce store. Additionally, all reviews could wait if we decide to "feature" on Amazon.
Please excuse the flood of text or if this has been asked before. Any tips appreciated!