Case Study: How Brian Made $1,000 in the First 30 Days With $0 Personal Investment
Pre-sale is a tactic that is hardly ever discussed in this forum.
Pre-sales is selling the product before it's even produced.
I stumbled upon Brian Pulliam’s online store at backplane.strikingly.com.; loved how he got started with ecommerce using the presales tactic.
I asked Brian if he would be okay with my sharing his story here on the Warrior forum.
Got his green light and here goes:
Brian injured his back and during rehab, came to understand importance and value of how good posture eliminates pain and fatigue.
As he sat at his desk all day at work, he decided to design a product that would help him sit up straight and remove the strain of a painful bent back. When he realized how much his product was helping him, he wanted to help others too.
Brian’s product helps his customers improve their posture. His perfect customers are people sitting at a desk all day.
In his first month Brian, was up $1000 in revenue with zero investment of his own money.
His secret?
Presales.
He didn’t scour Alibaba, doing market research and wondering if people will buy from him.
Instead, he validated his idea by asking people to buy BEFORE he started making his product.
Early customers were friends and family.
He received feedback from a group of physical therapists that he knows.
He reached out to colleagues whom he knew had back and neck pain.
Things like that.
Once a few people in the office had the product, others started asking about it.
Brian had a goal to make $1000 and he achieved it.
He reached out to many of the experts he mentions on his site, sent them free samples, and got valuable feedback.
Most of his sales were earned with real work, reaching out to 5 people every day for months.
Lessons Brian learned:
While pre-sales is a great way to mitigate risk, selling product still requires real daily work.
Brian learned that if you don't feel embarrassed by your first version of the product, you waited too long to sell it.
Questions?
Post below and I might get Brain to share some of his site metric here on this thread.
Pre-sales is selling the product before it's even produced.
I stumbled upon Brian Pulliam’s online store at backplane.strikingly.com.; loved how he got started with ecommerce using the presales tactic.
I asked Brian if he would be okay with my sharing his story here on the Warrior forum.
Got his green light and here goes:
Brian injured his back and during rehab, came to understand importance and value of how good posture eliminates pain and fatigue.
As he sat at his desk all day at work, he decided to design a product that would help him sit up straight and remove the strain of a painful bent back. When he realized how much his product was helping him, he wanted to help others too.
Brian’s product helps his customers improve their posture. His perfect customers are people sitting at a desk all day.
In his first month Brian, was up $1000 in revenue with zero investment of his own money.
His secret?
Presales.
He didn’t scour Alibaba, doing market research and wondering if people will buy from him.
Instead, he validated his idea by asking people to buy BEFORE he started making his product.
Early customers were friends and family.
He received feedback from a group of physical therapists that he knows.
He reached out to colleagues whom he knew had back and neck pain.
Things like that.
Once a few people in the office had the product, others started asking about it.
Brian had a goal to make $1000 and he achieved it.
He reached out to many of the experts he mentions on his site, sent them free samples, and got valuable feedback.
Most of his sales were earned with real work, reaching out to 5 people every day for months.
Lessons Brian learned:
While pre-sales is a great way to mitigate risk, selling product still requires real daily work.
Brian learned that if you don't feel embarrassed by your first version of the product, you waited too long to sell it.
Questions?
Post below and I might get Brain to share some of his site metric here on this thread.
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