Ive been learning a lot about selling on Amazon, the logistics of it all looks good and ticks a lot of boxes for a good opportunity. Especially using FBA. Big market place/ scale-able/ efficient processes in place.
But ive been in business a while and in my experience if you are doing the same as other people there's almost no money in it. I see very little way to distinguish yourself from the competition.
In a nutshell theres 2 approaches, sell branded goods, or private label.
I am proposing to start selling branded goods initially as I assume to get people searching for a product with no brand presence is twice as risky and minimising risk is essential. Building a brand is a lot of investment. I always start small and safe then expand.
So, selling branded goods. Assuming you are competitively price (obviously dont buy in stock unless you see its selling on Amazon for good margin) and you use FBA to handle good shipping etc. I dont see how you can possibly differentiate yourself. Therefore is it that "easy" to just list a product, match the market price, provide fast delivery and you will get sales? I just don't see that as realistic.
Every E-commerce enterprise I have been involved in tends to see 90% of the sales going to one person/company that dominate the listings for that category that had first mover advantage and impossible to catch them up and don't see how selling a product on Amazon would be any different.
Whats the catch? Is there a catch?
Not looking for a "how-to" (unless you're willing to of course) , just a bit of a forum for people's experiences?