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Working with an eCommerce site in UK and USA - should we set up one for each country?

by SummerDaze
6 replies
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Hi Everyone,

I am working with someone to set up an eCommerce site for lifestyle products and products around the home.

The site is to target UK and USA residents so shipping info will be different and also spelling/grammar for some of the content.

I wondered if you'd set up a .com and a .co.uk site seperately or I should just set up the one site.

Do you think it makes too much difference?

I know when I shop for things, if it is a 'local' site I am more inclined to shop there, as opposed to a site that is based overseas.

Should it matter - it would be easier to have the one site of course or have a landing page with the option of UK and US customers, where you click and are directed to which ever page.

A bit of a consensus would be great
#country #ecommerce #set #site #usa #working
  • Profile picture of the author Clarence Chan
    Go for two separate sites. I feel like people will find it easier to shop that way as they'll know it is specifically for their area.
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  • Profile picture of the author Djwillster123
    Go for two sites as that will increase sales, but also lead to more stress
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    • Profile picture of the author SummerDaze
      Originally Posted by Djwillster123 View Post

      Go for two sites as that will increase sales, but also lead to more stress
      yep, that is what I was thinking double the sites means double the stress.. awesome.
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  • Profile picture of the author dburk
    Hi SummerDaze,

    If you are targeting consumers it is generally way better to create separate websites for each country, You can of course use the same shopping cart system, many of them are designed to share the same catalog for multiple websites, so that will make managing the websites easier as you will have one backend rather then 2 separate systems to manage.

    If you are targeting B2B, then there is less need to have separate websites, most business are accustomed to working with foreign based suppliers.
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  • Profile picture of the author tmnsky
    If you have the bandwidth to do it, I'd set up two sites. Though, if you're just getting started, I think you should build just one and test your business. If you've already validated what you're doing, maybe you can justify the extra expense of the second website with the marginal increase in conversions.

    Depending on what platform you're on, there are plugins that help you have many localized versions of your site.
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    • Profile picture of the author SummerDaze
      Originally Posted by tmnsky View Post

      If you have the bandwidth to do it, I'd set up two sites. Though, if you're just getting started, I think you should build just one and test your business. If you've already validated what you're doing, maybe you can justify the extra expense of the second website with the marginal increase in conversions.

      Depending on what platform you're on, there are plugins that help you have many localized versions of your site.
      Thanks I have done this before on request from a client.

      We did need to have the 2nd site with completely unique content which meant having to re-write it again, which was a bit of a pain.

      I would prefer to have the one site, however I wonder if it is a turn off to people who are based in the UK for example thinking they are going to pay exorbitant fees for US shipping.
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