SERP enquiry - website extension

3 replies
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there are two rookie question.
(Dont misunderstand, this is not advertising, image capture may easy to understand)

first image
1. How could i make the extension appear?

2. those keywords below my website . those keywords are not the hot keywords i always use. and according to GA record, its seem less people to reach the page with those keyword. can i change it?
#enquiry #extension #serp #website
  • Profile picture of the author Fredbou
    The "extensions" are the Google results taken from your Meta Description for each page of your site. This description should be no longer than 160 characters as Google truncates the entry which is why there is "We have..." . Get your message with keywords/phrases across in 160 characters.

    Your page Title should be no more than 65-70 characters. Once again, any more gets truncated.

    Your keywords are overkill as the search engines don't use the Meta keywords for the exact reason that people use keyword spam as you have done. No more than 6 keywords is fine, if you want to use any at all.

    Always use ALT text on images.

    That "thing" is one of the page titles from Website, another tactical clothing store.

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    • Profile picture of the author Double Q
      Thank you so much
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  • Profile picture of the author dcristo
    Those are "site links". They are displayed randomly and given to sites with a lot of authority to help navigate the site.
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