Suggestions Wanted for Online Store Before Launch

Hey I hope you have launched your website and it's going good. Your website is clean and has a good UI, but I'd like to suggest a few changes however:
* Your products are a few clicks away. Try adding a few of your most selling products in the front page above the fold.
*Since you're dealing with a niche segment and your products are high-value, add a product recommendation widget. Some are based on AI that can intuitively suggest your customers products that they would be very willing to buy but wouldn't have come across them.
*Implement a robust merchandising system. Even for a few product listings, it makes a big difference.
*Your Brand links in the homepage aren't working.
*Add more elements of trust like Fully encrypted login, Security certification Stickers, etc.
*Add a merchandising plugin that organizes your Product listings.
*Add a bullet list of features for all your products.
*Add a description of what the product is used for in 'Descriptions'
*Add a full list of Specifications in 'Additional Information'
*Change position of Technical Specifications to Additional Information.
*Add a Catalog section in the Menu for users to search for product by Category like Brand, Function, etc.
*Search and Cart Icon is not aligned.
*Home | Store | Config Assist | My Account is a better menu structure.
Push the rest of the Menu options to your footer.
*Add Design Assist in the Menu instead of keeping it as a submenu as there is only one option to select.
* Use more positive content instead of, "Don't fall prey to up-sell & cross-sell methods of bottom line hungry brands and save big on your next purchase.", you could use, "We believe in end-to-end solutions, you can avail our services at no extra cost. Subscribe to:"
*Add more pictures to your products from different angles.
*Reduce the size of your footer.
*(This is a personal opinion) The website seems very edgy, ask your dev to make some UI/UX optimizations to make it feel more welcoming.