Hey,

the store looks pretty cool, I like this fresh type of summer style. At least its better than many print-on-demand or general fashion sites I see all the time.

I also think that the designs are quite cool. Now it all comes down to marketing, marketing, marketing. Nowhere you have as much brand loyalty as in fashion brands. If you really want to make people value the title "Flociety", you have to invest into it.

Since you are appealing to a certain target audience and lifestyle already, and since the merch is not too expensive, you might get some sales immediately if you do it the right way. However, plan for a long journey if you really want to build a fashion/clothing brand.

Good luck!

Have you tested

1. less stuff in the menu, like the follow us etc which could be added after purchase or during sign up?
2. getting rid of popup or promoting discount codes, which you would only give to your partners (can be disabled on regular checkout so people won't know)

just thinking out loud...

Your site looks good but you need to get rid of the powerd by shopify in the footer you don't want that on there. Also your footer copyright needs to have All Rights Reserved in it too. Less clutter in the menu and only use pop ups when you need too. I would also recommend you concentrate on marketing and getting targeted traffic to your store and make sure that the shopify theme you chose is a high converting theme. Nice job store looks clean

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I like the website,

But how are you going to promote this website?

Let's say you use Facebook Ads, how are you going to do your targetting? This is the kind of store where you are trying to build some kind of brand out of thin air and IMO it will be hard.

The flat theme for your site looks nice. Some of the images on the top banner look skewed so maybe try cropping the photos or find new photos that would fit that particular aspect ratio.

This is more of a personal thing, but it seems the fonts in the footer match that well. Maybe try to find a set of fonts that match better.

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Looks good. I can just feel the summer when I see your shop

I would still recommend you to try and add an add to cart button under every product. It usually helps increase conversions. Use an app for that https://apps.shopify.com/add-to-cart

And adding a bit more products would probably be good. Now it looks like you only sell 20-30 products.

that looks good. good niche with theme combinations!

Your store is looking cool and clean I love that , it may make that a little bit better. Other than that you can add some copy writing in your product description. Copy make sales design only make impression. I think you're doing Print on demand or Dropshipping , if I am not wrong. You can make that like a brand as it has been done by startupdtugz.com which was featured in Shopify blog

looks like your site is banned from mcafee