10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Aliexpress Dropshipping Building Brand Story?

by MoneyMang
7 replies
  • ECOMMERCE
    • |
So i think the brand story is vital, but I see most brands create theirs by their history and years in the business and how everything is handmade, etc.

For the Aliexpress Dropshipping Model, how can you build a brand story? You obviously don't have history and you don't handmake it in the US or something authentic. So how can I create a brand story?
#aliexpress #brand #building #dropshipping #story
  • Profile picture of the author MValmont
    Originally Posted by MoneyMang View Post

    So i think the brand story is vital, but I see most brands create theirs by their history and years in the business and how everything is handmade, etc.

    For the Aliexpress Dropshipping Model, how can you build a brand story? You obviously don't have history and you don't handmake it in the US or something authentic. So how can I create a brand story?

    Don't worry too much about it to be honest. People don't really care about your story. It does help, and if you have one then tell it, but if you don't, it is really not a big deal.
    {{ DiscussionBoard.errors[11080420].message }}
  • Profile picture of the author dave_hermansen
    Thousands of businesses have built a brand that do not make anything - Amazon, eBay, Walmart, to name a few.

    Dropshipping or buying in bulk and shipping it, yourself, does not change that (all of the above companies dropship more than they stock and ship).

    They built their brands through service and a whole lot of marketing, just like every business does.
    Signature
    BizSellers.com - The #1 place to buy & sell websites!
    We help sellers get the MAXIMUM amount for their websites and all buyers know that these sites are 100% vetted.
    {{ DiscussionBoard.errors[11080421].message }}
    • Profile picture of the author MoneyMang
      What do those businesses market though?

      Walmart: Everyday Low Prices
      Amazon: Prime Free 2-day Shipping
      eBay: I don't know, Start selling easy?

      I tried marketing my services and nobody seems to bite (soopdupe.com)

      So in the clothing/accessories/physical products you need a story or you are just a commodity.
      {{ DiscussionBoard.errors[11080424].message }}
      • Profile picture of the author MValmont
        Originally Posted by MoneyMang View Post

        What do those businesses market though?

        Walmart: Everyday Low Prices
        Amazon: Prime Free 2-day Shipping
        eBay: I don't know, Start selling easy?

        I tried marketing my services and nobody seems to bite (soopdupe.com)

        So in the clothing/accessories/physical products you need a story or you are just a commodity.
        Probably your targeting for your ads suck to be honest. Has nothing to do with your story.
        {{ DiscussionBoard.errors[11080552].message }}
  • Profile picture of the author curIt
    I think the most important thing people look at it when it comes to drop shipping is the number of reviews your items get.
    They wanna know if they are going to get the product on time or even if they're going to receive it.
    I think the very crucial side you can add is live chat support for the shopify page so you can reply to them when they're navigating your site.
    You should offer a great products, very cheap ones and do a lot of advertising. Your site needs to look very professional, I would highly recommend one of the theme Forest templates as they are cheap and good looking.
    Again you need to follow trends as that makes a huge difference in your sales. You have to be expert at using Google trends dashboard, Google live trends and many Google trends sub modules...
    Hope this helps
    {{ DiscussionBoard.errors[11080436].message }}
  • Profile picture of the author biggame5
    Show them you are filling a need or want. You are doing it for a great price.
    Signature
    www.Financialexecution.com Just Look
    GREAT CB INFO. http://atominik.com/1xnK
    {{ DiscussionBoard.errors[11081197].message }}
  • Profile picture of the author dave_hermansen
    So make up a story if you think it is important - something like you want online trying to find a single place that had excellent fashion at extremely low prices and it was the same old, same old, that everyone was selling. That's when you decided to put together a site with cutting edge, affordable fashion items - a place where you would want to return time after time to shop.

    Of course, you are operating from the premise that people actually read things, which nobody does these days. More than anything, people just want to see good prices on quality merchandise and buy it from a place that looks professional that they can trust.
    Signature
    BizSellers.com - The #1 place to buy & sell websites!
    We help sellers get the MAXIMUM amount for their websites and all buyers know that these sites are 100% vetted.
    {{ DiscussionBoard.errors[11081571].message }}

Trending Topics