What next?

by 26 replies
27
Hey everyone,
So i recently started a shopify store and was wondering what should my next step be after i make my first sale? As of yesterday i made my first sale and just not 100% sure what my next move should be, should i increase the budget for the ad campaign or what would you advise?
Thank you!
#ecommerce sites, wholesaling & drop shipping
  • Have you got any auto responder and follow up campaign set up to follow up and market to the purchasers?

    You might want to spend some time on developing things like:

    1. an email that thanks them for their purchase.

    2. One some time later that asks if the goods have arrived.

    3. One that asks for a review or social share if they enjoyed their experience.

    4. One that makes an offer to the purchaser to buy something else.

    At the same time set up an abandoned cart campaign to followup with people who have visited and added something to their cart but not completed their purchase.

    You probably should also have already set up pixel tracking so you can build custom audiences for remarketing.

    If you haven't got a system set up then you should look at something like klaviyo or ActiveCampaign that both integrate and play well with shopify.

    There is a lot more to do but get some of the basics down first so you have all the followup built before you spend more on traffic because in the long run it will save you money and increase your ROI.

    Best regards,

    Ozi
    • [1] reply
    • Thank you for that! I just set up a mailchimp account and linked my shopify and set up abandonment emails to, i will look into the rest more tomorrow. Thank you for the reply
      • [ 1 ] Thanks
  • Banned


    Did you actually profit?

    If yes, repeat.

    If no, fallback and regroup.
    • [1] reply
    • I profited for that day, but the next day i did not make another sale so kind of stuck?
  • Unfortunately, you have given so few details, I'm not sure how anyone is supposed to respond. "Recently" started a website means what? Two days ago, a week ago, a month ago, 6 months ago?

    How many visitors have you had? From what sources? What is your conversion rate? What was your ad spend? What is your cost per conversion? Until you have hundreds, preferably thousands of visitors, you can't really make any informed decisions.

    It's jumping the gun by a whole lot to be making big plans after one whole sale - things like autoresponders, for instance. Wait until you have a solid set of stats - visitors, abandoned cart, conversions, ad spend, cost per conversion. You can't make solid decisions until you have enough traffic to have better statistical certainty. The more visitors, the more solid your conclusions will be.
    • [1] reply
    • Thank you for the response and as i said i am new by that i mean less than a month in, I started april 27th to be exact. I have had 674 visitors 606 of them being unique. I advertise with facebook ads and adwords. My conversion rate is pretty bad right now, out of those 674 visits 14 people have added to cart(2.08%), 7 have reached checkout(1.04%), and lastly 1 person purchased(0.15%). I would think ive spent at lest $120 by now on ads. So my cost per conversion is about $120 haha. I apologize for the vague post just still trying to figure everything out, hope this will help you understand a little better!
      Thank You!
      Ethan
      • [2] replies
  • If you haven't watched videos about it on Youtube, there are many. You may also want to include special pinging services such as Pingomatic and Pingler. I just recently added it to my arsenal for my travel, nutrition, and other offers. Hopefully it'll work. Can't hurt to try.
    • [1] reply
    • Ive seen a pretty good amount of videos on yt although i have not heard of special pinging. Ill definitely have to look into that thank you!
  • I have quite a few shopify stores and Mobile converts super high.

    In the ends it depends WHERE you are selling, WHAT you are selling, and to WHO you are selling.

    If your target audience is people under 35 years old, Mobile will convert at a much higher rate then dekstop. I do a lot of ads on facebook and mobile destroys dekstop almost every single time.

    More and more people buy form their phones, they DO NOT just browse.

    Lots of people in this thread are from the old school dropshipping system...They use tools that were hot in 2012 but things have changed.

    The market changed A LOT in the last few years. More and more people simply don't go to google to buy things. You need to get awareness by using instagram and facebook, then you can re-target to them, etc. This is how it works now.
    • [1] reply
    • Man, you should really spend a lot more time reading what is actually written and far less time thinking about your knee jerk reaction, forgetting to read.

      As I predicted, someone was going to jump in and object to the basic premise of what I wrote in general terms without actually reading that I said it did not apply to all niches. Yes, more people are buying from mobile than ever before but, depending on the niche, you certainly do not want to pay the same for ads for poorer converting device types.

      You are living in a different online eCommerce world than I am. We sell to real adults with lots of disposable income. Our average sale for most of our sites is $800 to $2,500. Because of that, we do far less work for the profits we make. I assure you, the average person with that kind of disposable income does not use their phone to make those kinds of purchases. I'd like to see your stats on an items that sells for well over $1,000 that shows that mobile "always sells better than desktop for people under the age of 35". Sorry, but that is quite the blanket statement to make. Chances are, there are proportionally few sales at all to people that age for high ticket items.

      I don't need to guess what devices are working well; we use that "old school" tool, AdWords, which shows us exactly what our ad spend and conversions rates are for different device types. We use that other old school tool, Google Analytics, to see what is working with organic search.

      The OP has just spent $120 on ads to sell something that he only profits $20 on. Frankly, I wouldn't consider running ads for something with that low of a profit but I'm sure you'll disagree with that, too. At the very least, he should consider lowering his bids for the thing that is bringing the lion's share of traffic with no conversions (as he said, that was mobile). Of course, it could be his prices, too, but you've already posted on multiple threads that prices don't matter.

      Maybe you have some actual advice, for a change, instead of just criticizing people who have been in this business for more than a decade, building profitable store after profitable store and who have the national media exposure to prove it. At least I try to help.
      • [1] reply
  • [DELETED]
  • Reinvest back the money into the campaign till there is more better profit.
  • Hello,
    Well you can continue with you ad-campaign etc. What i am going to tell you some trick i hope it will help you to increase sale & traffic.

    * Provide a coupon for second purchase to every new customer. And show it clearly on thank you page & in order email.

    * You have to install plugin which provide credit points for share you page on social media. That credit point could be use for purchase product in future.

    * You should also run referral program.

    ** One more thing you did not provide your URL so i don't know that you site have ssl certificate or not. if not please take it asap because that also affect converstion.
    • [1] reply
    • I will definitely give that a try, is how do i edit the thank you page is it something in the shopify admin?
      • [1] reply
  • Advice is simple-service your customer the way you with to be serviced. Happy customer is the best add of your store. Prepare orders processing algorithm test it and make it regular procedure.
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    What next?

    Hey everyone, So i recently started a shopify store and was wondering what should my next step be after i make my first sale? As of yesterday i made my first sale and just not 100% sure what my next move should be, should i increase the budget for the ad campaign or what would you advise? Thank you!