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Hey everyone,
So i recently started a shopify store and was wondering what should my next step be after i make my first sale? As of yesterday i made my first sale and just not 100% sure what my next move should be, should i increase the budget for the ad campaign or what would you advise?
Thank you!
  • Profile picture of the author Oziboomer
    Originally Posted by RubberTaco View Post

    Hey everyone,
    So i recently started a shopify store and was wondering what should my next step be after i make my first sale? As of yesterday i made my first sale and just not 100% sure what my next move should be, should i increase the budget for the ad campaign or what would you advise?
    Thank you!
    Have you got any auto responder and follow up campaign set up to follow up and market to the purchasers?

    You might want to spend some time on developing things like:

    1. an email that thanks them for their purchase.

    2. One some time later that asks if the goods have arrived.

    3. One that asks for a review or social share if they enjoyed their experience.

    4. One that makes an offer to the purchaser to buy something else.

    At the same time set up an abandoned cart campaign to followup with people who have visited and added something to their cart but not completed their purchase.

    You probably should also have already set up pixel tracking so you can build custom audiences for remarketing.

    If you haven't got a system set up then you should look at something like klaviyo or ActiveCampaign that both integrate and play well with shopify.

    There is a lot more to do but get some of the basics down first so you have all the followup built before you spend more on traffic because in the long run it will save you money and increase your ROI.

    Best regards,

    Ozi
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    • Profile picture of the author RubberTaco
      Thank you for that! I just set up a mailchimp account and linked my shopify and set up abandonment emails to, i will look into the rest more tomorrow. Thank you for the reply
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  • Profile picture of the author yukon
    Banned
    Originally Posted by RubberTaco View Post

    Hey everyone,
    So i recently started a shopify store and was wondering what should my next step be after i make my first sale? As of yesterday i made my first sale and just not 100% sure what my next move should be, should i increase the budget for the ad campaign or what would you advise?
    Thank you!


    Did you actually profit?

    If yes, repeat.

    If no, fallback and regroup.
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    • Profile picture of the author RubberTaco
      I profited for that day, but the next day i did not make another sale so kind of stuck?
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  • Profile picture of the author dave_hermansen
    Unfortunately, you have given so few details, I'm not sure how anyone is supposed to respond. "Recently" started a website means what? Two days ago, a week ago, a month ago, 6 months ago?

    How many visitors have you had? From what sources? What is your conversion rate? What was your ad spend? What is your cost per conversion? Until you have hundreds, preferably thousands of visitors, you can't really make any informed decisions.

    It's jumping the gun by a whole lot to be making big plans after one whole sale - things like autoresponders, for instance. Wait until you have a solid set of stats - visitors, abandoned cart, conversions, ad spend, cost per conversion. You can't make solid decisions until you have enough traffic to have better statistical certainty. The more visitors, the more solid your conclusions will be.
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    • Profile picture of the author RubberTaco
      Thank you for the response and as i said i am new by that i mean less than a month in, I started april 27th to be exact. I have had 674 visitors 606 of them being unique. I advertise with facebook ads and adwords. My conversion rate is pretty bad right now, out of those 674 visits 14 people have added to cart(2.08%), 7 have reached checkout(1.04%), and lastly 1 person purchased(0.15%). I would think ive spent at lest $120 by now on ads. So my cost per conversion is about $120 haha. I apologize for the vague post just still trying to figure everything out, hope this will help you understand a little better!
      Thank You!
      Ethan
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      • Profile picture of the author dave_hermansen
        Originally Posted by RubberTaco View Post

        Thank you for the response and as i said i am new by that i mean less than a month in, I started april 27th to be exact. I have had 674 visitors 606 of them being unique. I advertise with facebook ads and adwords. My conversion rate is pretty bad right now, out of those 674 visits 14 people have added to cart(2.08%), 7 have reached checkout(1.04%), and lastly 1 person purchased(0.15%). I would think ive spent at lest $120 by now on ads. So my cost per conversion is about $120 haha. I apologize for the vague post just still trying to figure everything out, hope this will help you understand a little better!
        Thank You!
        Ethan
        That's a pretty low conversion rate. I would expect at least 6 sales from that many people. I'd like to see a breakdown of how many came from AdWords vs Facebook. The conversion rate for Facebook ads is notoriously low, since nobody goes to Facebook to buy something. People go to search engines to buy things. Also, it would be nice to know what your average profit per sale is. I hope it's a lot based upon these numbers!
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        • Profile picture of the author RubberTaco
          From what im seing in the top browser tab in shopify that about 320ish have come from chrome(mobile and desktop) and 150 have come from facebook if that helps! i make about $20 profit on the item i sell too.
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        • Profile picture of the author RubberTaco
          If this means anything it seems most of my traffic comes from mobile!
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          • Profile picture of the author dave_hermansen
            Originally Posted by RubberTaco View Post

            If this means anything it seems most of my traffic comes from mobile!
            Unless you are selling something that is definitely something people purchase for/from mobile phones (song downloads, for instance), mobile usually converts at a very low rate. People research from phones but do not purchase from nearly as often and some people would lead you to believe.

            We just analyzed the numbers for our websites and the conversion rate from mobile is less than 20% of what it is from desktop or even tablets regardless of whether the traffic came from paid ads or organic search (shockingly, tablets outperformed desktop from paid ads but was nowhere close to desktop for organic search conversions). For some of our sites, mobile conversions are less than 5%. Only one is higher than 20% and it is a very low ticket item purchase that caters more to younger people.

            PLEASE NOTE: There are definitely niches where this is not the case - things bought by teens exclusively, for instance. Of course, teens typically do not have the same spending power as adults, so higher tickets items ($250+) will normally not convert nearly as well on mobile.

            High conversion rates from mobile is the exception, not the rule. Because of this, we have our mobile bids set at 70-80% less than our desktop/tablet bid.

            I know there will be people here who jump on this statement but I have real numbers from more than 100 eCommerce websites. I go by real numbers, not gut instincts or "trends" some article talks about.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by RubberTaco View Post

        My conversion rate is pretty bad right now, out of those 674 visits 14 people have added to cart(2.08%), 7 have reached checkout(1.04%), and lastly 1 person purchased(0.15%).


        Trust me on this.

        Start collecting emails on the shopping carts. Anytime you have an abandoned cart do a followup via email asking the potential buyer If there's something you can help them with on the abandoned cart.

        I do this, customer support on abandoned carts so I know it works.

        The last lady that I contacted via email said she only abandoned the cart because she wasn't sure about one feature of the product being sold. AWESOME, easy fix! I explained the product for her, made the sale via email and updated the product description back on the website for future traffic.

        Don't let that traffic slip away. Show them you want to help, that puts you in a position for a 2nd chance at making the sale. If they still say no thanks, offer a discount. If that doesn't work, thank them for their time.

        Customer support is what sets businesses apart.

        This way you'll be getting a higher conversion rate out of your traffic. At least test it and see If you can double or triple sales from existing traffic before trying to get new traffic. You have 21 warm leads (abandoned carts) waiting.

        In the future try and stay caught up (daily) on replying to abandoned cart traffic, the sooner you reply the easier it is to make the sale.
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        • Profile picture of the author RubberTaco
          Thank You for the tip! When you say start collecting emails on the shopping cart do you mean i should put like a pop up opt in on the cart page?
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          • Profile picture of the author Oziboomer
            Originally Posted by RubberTaco View Post

            Thank You for the tip! When you say start collecting emails on the shopping cart do you mean i should put like a pop up opt in on the cart page?
            When I initially suggested to you earlier in your thread about setting up email follow up I mentioned two solutions that integrate with Shopify and will pass the email address from the checkout order directly into the followup sequence you set up. Klaviyo or ActiveCampaign

            Inside Active Campaign there are numerous pre-built recipes of automations you can add to enhance your ecommerce efforts.

            Go and get a free trial of one of these types of services and see how they function for yourself or at least read about their features so you understand how to build out the whole process.

            Just having a store/website is only one part of building a successful ecommerce business.

            Best regards,

            Ozi
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            • Profile picture of the author RubberTaco
              Well looks like im going to check those out! Thank You!
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  • Profile picture of the author CaptGage
    If you haven't watched videos about it on Youtube, there are many. You may also want to include special pinging services such as Pingomatic and Pingler. I just recently added it to my arsenal for my travel, nutrition, and other offers. Hopefully it'll work. Can't hurt to try.
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    • Profile picture of the author RubberTaco
      Ive seen a pretty good amount of videos on yt although i have not heard of special pinging. Ill definitely have to look into that thank you!
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  • Profile picture of the author MValmont
    I have quite a few shopify stores and Mobile converts super high.

    In the ends it depends WHERE you are selling, WHAT you are selling, and to WHO you are selling.

    If your target audience is people under 35 years old, Mobile will convert at a much higher rate then dekstop. I do a lot of ads on facebook and mobile destroys dekstop almost every single time.

    More and more people buy form their phones, they DO NOT just browse.

    Lots of people in this thread are from the old school dropshipping system...They use tools that were hot in 2012 but things have changed.

    The market changed A LOT in the last few years. More and more people simply don't go to google to buy things. You need to get awareness by using instagram and facebook, then you can re-target to them, etc. This is how it works now.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MValmont View Post

      I have quite a few shopify stores and Mobile converts super high.

      In the ends it depends WHERE you are selling, WHAT you are selling, and to WHO you are selling.

      If your target audience is people under 35 years old, Mobile will convert at a much higher rate then dekstop. I do a lot of ads on facebook and mobile destroys dekstop almost every single time.

      More and more people buy form their phones, they DO NOT just browse.

      Lots of people in this thread are from the old school dropshipping system...They use tools that were hot in 2012 but things have changed.

      The market changed A LOT in the last few years. More and more people simply don't go to google to buy things. You need to get awareness by using instagram and facebook, then you can re-target to them, etc. This is how it works now.
      Man, you should really spend a lot more time reading what is actually written and far less time thinking about your knee jerk reaction, forgetting to read.

      As I predicted, someone was going to jump in and object to the basic premise of what I wrote in general terms without actually reading that I said it did not apply to all niches. Yes, more people are buying from mobile than ever before but, depending on the niche, you certainly do not want to pay the same for ads for poorer converting device types.

      You are living in a different online eCommerce world than I am. We sell to real adults with lots of disposable income. Our average sale for most of our sites is $800 to $2,500. Because of that, we do far less work for the profits we make. I assure you, the average person with that kind of disposable income does not use their phone to make those kinds of purchases. I'd like to see your stats on an items that sells for well over $1,000 that shows that mobile "always sells better than desktop for people under the age of 35". Sorry, but that is quite the blanket statement to make. Chances are, there are proportionally few sales at all to people that age for high ticket items.

      I don't need to guess what devices are working well; we use that "old school" tool, AdWords, which shows us exactly what our ad spend and conversions rates are for different device types. We use that other old school tool, Google Analytics, to see what is working with organic search.

      The OP has just spent $120 on ads to sell something that he only profits $20 on. Frankly, I wouldn't consider running ads for something with that low of a profit but I'm sure you'll disagree with that, too. At the very least, he should consider lowering his bids for the thing that is bringing the lion's share of traffic with no conversions (as he said, that was mobile). Of course, it could be his prices, too, but you've already posted on multiple threads that prices don't matter.

      Maybe you have some actual advice, for a change, instead of just criticizing people who have been in this business for more than a decade, building profitable store after profitable store and who have the national media exposure to prove it. At least I try to help.
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      • Profile picture of the author MValmont
        Originally Posted by dave_hermansen View Post

        Man, you should really spend a lot more time reading what is actually written and far less time thinking about your knee jerk reaction, forgetting to read.

        As I predicted, someone was going to jump in and object to the basic premise of what I wrote in general terms without actually reading that I said it did not apply to all niches. Yes, more people are buying from mobile than ever before but, depending on the niche, you certainly do not want to pay the same for ads for poorer converting device types.

        You are living in a different online eCommerce world than I am. We sell to real adults with lots of disposable income. Our average sale for most of our sites is $800 to $2,500. Because of that, we do far less work for the profits we make. I assure you, the average person with that kind of disposable income does not use their phone to make those kinds of purchases. I'd like to see your stats on an items that sells for well over $1,000 that shows that mobile "always sells better than desktop for people under the age of 35". Sorry, but that is quite the blanket statement to make. Chances are, there are proportionally few sales at all to people that age for high ticket items.

        I don't need to guess what devices are working well; we use that "old school" tool, AdWords, which shows us exactly what our ad spend and conversions rates are for different device types. We use that other old school tool, Google Analytics, to see what is working with organic search.

        The OP has just spent $120 on ads to sell something that he only profits $20 on. Frankly, I wouldn't consider running ads for something with that low of a profit but I'm sure you'll disagree with that, too. At the very least, he should consider lowering his bids for the thing that is bringing the lion's share of traffic with no conversions (as he said, that was mobile). Of course, it could be his prices, too, but you've already posted on multiple threads that prices don't matter.

        Maybe you have some actual advice, for a change, instead of just criticizing people who have been in this business for more than a decade, building profitable store after profitable store and who have the national media exposure to prove it. At least I try to help.
        I am helping,

        And from my stores,

        Mobile converts like crazy. Obviously people won't buy a pool or a car on their mobile, but people buy a lot on mobile, and the trend is that more and more people will do it. The younger generation will at some point buy high ticket items on their mobile too, that's my opinion.

        And yes, I believe that price point is not that important. Which is quite funny because you are the one bragging about selling high-tickets items.

        It is nothing against you, I just happen to not agree with pretty much everything that you are saying on this board.

        And yes I have advices,

        Do facebook ads and advertise on mobiles.
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        • Profile picture of the author dave_hermansen
          Originally Posted by MValmont View Post

          I am helping,

          And from my stores,

          Mobile converts like crazy. Obviously people won't buy a pool or a car on their mobile, but people buy a lot on mobile, and the trend is that more and more people will do it. The younger generation will at some point buy high ticket items on their mobile too, that's my opinion.

          And yes, I believe that price point is not that important. Which is quite funny because you are the one bragging about selling high-tickets items.

          It is nothing against you, I just happen to not agree with pretty much everything that you are saying on this board.

          And yes I have advices,

          Do facebook ads and advertise on mobiles.
          Again, you need to actually read what I have written on the various posts where you say price is not important. Price is always important when you are selling the same products at a higher price than your competitors are. You can sell things that cost $2,000 when that is the price that the majority of competitors are selling the same exact product for. If they are selling it for $1,850 and you are at $2,000, I guarantee you sales will suffer! You are probably right when you are selling something for $10 and someone else is selling it for $9.

          I agree wholeheartedly that mobile eCommerce will grow more and more in the years to com, as millennials increase in age. It ain't there yet for many, many product niches, though.

          I'm not sure how saying that I sell high ticket items instead of cheap stuff because it leads to less work for the profit gained and allows much more room for advertising is "bragging" but maybe that makes you feel inferior for some reason. If so, I'm sorry for that.

          I don't even know what "advices" are but I'm sure it is not a recognized word in any English language dictionary. Nonetheless, neither of us knows exactly what the OP is selling and without that knowledge, it isn't practical to simply make a blanket statement to advertise on Facebook and target mobile devices.. We DO know that whatever he's doing, it isn't working so continuing to do the same thing is just plain stupid.
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  • Profile picture of the author Kes Writes
    Reinvest back the money into the campaign till there is more better profit.
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  • Profile picture of the author Rahul Chaurasia
    Hello,
    Well you can continue with you ad-campaign etc. What i am going to tell you some trick i hope it will help you to increase sale & traffic.

    * Provide a coupon for second purchase to every new customer. And show it clearly on thank you page & in order email.

    * You have to install plugin which provide credit points for share you page on social media. That credit point could be use for purchase product in future.

    * You should also run referral program.

    ** One more thing you did not provide your URL so i don't know that you site have ssl certificate or not. if not please take it asap because that also affect converstion.
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    Dropship / eCommerce Store start from $500 (incl : Dropship Plugin+Hosting+Domain+SSL)
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    • Profile picture of the author RubberTaco
      I will definitely give that a try, is how do i edit the thank you page is it something in the shopify admin?
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  • Profile picture of the author IdosellShop
    Advice is simple-service your customer the way you with to be serviced. Happy customer is the best add of your store. Prepare orders processing algorithm test it and make it regular procedure.
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