Is it important for an E-commerce website to be a big brand name during its pre or post the development phase? A new E-commerce company would need a company name, logo, tagline, and communication platforms defining the aim and motto and then marketing it to the world, wherein a brand identity is different; it maintains a consistency whenever you extend the business across the globe.
Consider your brand no less than any individual identity, and get an in-depth knowledge about how would it function, attract, personify or sustain the market. Moreover, being a brand, it distinguishes you even in a crowded field.
A quick 7-step list to build a Brand:
1. Research your target customers and competitors
2. Pick your interest
3. Name your business
4. Develop a creatively tagline
5. Design your brands persona (font & style)
6. Ideate and create a logo
7. Apply your branding on each phase of the business and evolve it as you grow