The brand identity need for an E commerce Website to evolve
Consider your brand no less than any individual identity, and get an in-depth knowledge about how would it function, attract, personify or sustain the market. Moreover, being a brand, it distinguishes you even in a crowded field.
A quick 7-step list to build a Brand:
1. Research your target customers and competitors
2. Pick your interest
3. Name your business
4. Develop a creatively tagline
5. Design your brands persona (font & style)
6. Ideate and create a logo
7. Apply your branding on each phase of the business and evolve it as you grow