I got a nice bit of feedback for my last post in another forum but it didn't hit the nail on the head. Maybe one of you smart guys could offer a few words of wisdom. Quite terse: how do you logically calculate the rate that you can charge a company for advertising (i.e. company banner) on your website. Of course, I appreciate there are many factors at play e.g. amount of users of your website, country, product etc. Is there however a 'written-in-stone' or at least a near to such formula that a developer can use to calculate potential revenues from advertising space on his website?
Look forward to your feedback.