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How much important is accepting Credit Cards? And what about long time shipments?

by ShadowLink
7 replies
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Hello,
I turned an amazon affiliate review of mine into a dropshipping store.
Doing SEO I'm ranking on position 10 on google for this keyword and I'm getting about 10/15 daily users from google.
People seems to like my store. After I turned the website into a store the Bounce Rate went from 80% to 20%. Also people stay longer on my website now. The average is 2 minutes now and tons of page views.

The problem is that I'm not generating sales. People do not add items to cart. I'm just accepting Paypal at the moment. Is this a problem considering my audience target it's pretty old (40+ years old) and it's a seasonal keyword (I sell pomegranate juicer)?
The fact this is a seasonal keyword could be a problem for the long time shipments? I mean... people can't afford to wait 40-60 days to get the juicer, people probably need pomegranate juicer now...
So I tried to import short time shipments products, the average it's 7/14 days... It's still too much in your opinion?

I thought about the prices but I don't think this is the problem... I have a couple of products that are cheaper than amazon... while the rest of my products have pretty competitive prices... I don't know what I'm doing wrong honestly... Any suggestion please? Thank you
#accepting #cards #credit #important #long #shipments #time
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  • Profile picture of the author dave_hermansen
    PayPal-only might be a bit of a problem - especially for older audiences that are unlikely to have a PayPal account.

    Another could be brand name. If it is unrecognizable, people may be a bit turned off. Related to that, people often want to know what type of satisfaction guarantees and warranties are in place and how much of a hassle those are (sending a product back to China is always a deal breaker).

    The shipping time could definitely be a problem when they see they can get them much faster at other websites. I'd seriously consider contacting actual brands and seeing if they will dropship for you. If not, they can usually recommend someone who buys in large volume from them or a distributor, who often will dropship.

    More than anything, I can't help but wonder if similar products are available at local stores like Target, Best Buy and Walmart. If so, it usually means an online business will not be super successful, since when people want something, they usually want it NOW and will just drive down the road and pick one up.
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    • Profile picture of the author ShadowLink
      Thank you very much! About my domain name, my domain name is a EMD... Do you think is it okay or is it unrecognizable?
      Anyway I will try to follow your suggestions, thank you!
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      • Profile picture of the author dave_hermansen
        Originally Posted by ShadowLink View Post

        Thank you very much! About my domain name, my domain name is a EMD... Do you think is it okay or is it unrecognizable?
        Anyway I will try to follow your suggestions, thank you!
        I have no idea what your domain name is. You never provided it.

        That said, I was talking about the brand of juicer you were selling being recognizable. Chances are, your domain name will never be recognizable unless you are a well known brand.
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        • Profile picture of the author ShadowLink
          This is my domain, could you please tell me if it looks bad? As you can see it's an exact match domain name and not a brand name, can this be an issue? Link: https://spremimelograno.net/

          Also after your message I tried to change strategy over the last weeks... I removed manual juicer from aliexpress and imported known juicers from amazon. I setup the price at Price+10€ for the price listed over 50€ on amazon and price+5€ for prices listed under 50€ on amazon.
          Doing this my prices are not competitive anymore but I guess the shipping time problem is fixed.
          For the automatic juicer I still dropshipping through aliexpress because the price are extremely cheaper than amazon.

          I also updated the prices today again to keep the prices updated with amazon but still no sells even with amazon products. And I'm getting 25-30 daily users now with almost 30% of bounce rate. What could be the issue now in your opinion? I don't know, it seems dropshipping is a business that cannot work because I cannot be competitive in every single field...
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  • Profile picture of the author provenbusinessmodels
    Payment gateways might be a problem, you should signup for 2checkout to integrate credit cards to your site too..
    and bitcoins now a days are increasing minute by minute, so open that option will also increase your sales too. HOPEFULLY
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  • Profile picture of the author Pidz Caballero
    Hi, I had a look at the flow and I immediately noticed what could be the problem. These days, people already know much of juicers, your sales pages has tons of information especially the section where your add button is. Resize your images in the same dimensions, because some of your images make them scroll up and down.
    Giving them the option to scroll down for more details would be great, but make sure the section where they can see the image and your kicker short detail simply summarizes its best feature. Where they can easily tap that precious add cart button.
    People are busy, you get them to feel difficulty even at the slightest would turn them off.
    What platform are you using for your website? I can see how it is well designed. And by the way, I don't think paypal could be a problem, as you have the option to allow credit cards and give paypal account as an option.
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    • Profile picture of the author ShadowLink
      Thank you for your suggestions, I will try to fix these problems...
      Thank you for the design, I'm using wordpress+woocommerce
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