I've done a lot of reading on the subject, attended a few webinars and I think I understand the steps I need to take theoretically.
Most recently I've been reading stuff by Fred Lam, in particular his free Ebook "Starting from Zero".
His model is basically build a Shopify store, import products from Aliexpress (and others), advertise on Facebook and social media, then make lots of money. He's got more tips and tricks and advanced methods to scale up your business, but that's the gist of it.
So I went ahead and followed all his steps and built a store using Shopify, purchased a domain and imported some products.
The problem is, I'm worried I might have chosen the wrong niche. I really wanted to get some feedback from people who have some experience in this area.
Basically my niche is basketball and products related to basketball. I was going to broaden it a little to include some more general exercise and fitness-related products.
You can see the sorts of products I've already listed there. The site is certainly not done, but it's a good template I think.
The trouble is I'm having doubts about whether products like this will sell advertising through social media. All the products I listed are imported through Aliexpress.
I'm also using a Shopify plugin called "Importify", which automates the process of importing products from Aliexpress and other dropshippers. They even provide automatic fulfillment of orders with their premium monthly membership (which I bought).
I don't know whether I'm off to a good start or not. Maybe my niche is good, but I should focus more on certain kinds of products over other?
How many products do you think I should have on my store before I start advertising?
I'm also thinking I shouldn't sell shoes at all, at least not through Aliexpress. When it comes to athletic shoes, doesn't everyone want Nike or some name brand rather than a cheap Chinese-made clone?
Any feedback you could provide would really be appreciated.