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What's wrong with my store!?

by ndattran
3 replies
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Hi guys, hopefully you can help me out (and hopefully this doesn't go against the rules). I am running the conversion rate optimization for a shop but we are at a stage where A/B testing is not really possible yet due to low total numbers of conversion. My conversion rate is really low at the moment (0.5%) and I really wonder why. I am driving targeted traffic through PPC from Bing & Google and running some retargeting ads on FB.
The bounce rate is my biggest issue here at around 47%. Here is a screenshot of my store: https://imgur.com/a/3Pe0I I am guessing I'm missing something major in my design. I tried checking off some points such as the trust badge in the bottom left, logos from shipping and payment providers and some USPs on top. Pls help.
#store #wrong
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  • Profile picture of the author DWolfe
    Not trying to sound harsh but....The web-site is poorly done, it lacks trust and looks like a page full of ads with no value. To be honest as a viewer I have no clue what your site is about. It looks more like a cheap affiliate adsense page more then anything else.Just waiting for the google slap.

    Take a look at legitimate sites like Amazon, and a few other large ones. See what they do then apply some of it to your site. Clean the site up before you continue to just send paid ads there. That will get costly and get you frustrated enough to just walk away.
    Good luck since you created a site you are ahead of most people here on this forum.
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    • Profile picture of the author dave_hermansen
      Originally Posted by DWolfe View Post

      Not trying to sound harsh but....The web-site is poorly done, it lacks trust and looks like a page full of ads with no value. To be honest as a viewer I have no clue what your site is about. It looks more like a cheap affiliate adsense page more then anything else.Just waiting for the google slap.

      Take a look at legitimate sites like Amazon, and a few other large ones. See what they do then apply some of it to your site. Clean the site up before you continue to just send paid ads there. That will get costly and get you frustrated enough to just walk away.
      Good luck since you created a site you are ahead of most people here on this forum.
      I'd have to agree. It lacks focus, a clear way to navigate and just plain looks bad. Nobody wants to read white text on a dark background. It hurts the eyes and will cause a whole lot of people to immediately bounce.
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  • Profile picture of the author Rajender n
    You can improve your ecommerce conversions with the same level of traffic.
    Read on to find out:
    Build trust
    Tighten up the checkout process
    Incorporate live chat
    Offer compelling product descriptions
    Optimize site performance

    However, there is another key element of performance... site navigation. When designing an ecommerce website, or any website for that matter, try to make navigation between pages as smooth as possible. By making navigation difficult, you frustrate the user and could risk losing conversions.

    For an ecommerce site you can either use mega menus or breadcrumbs. Mega menus let customers easily find products through categories and sub categories. While breadcrumbs let users navigate back and forth between pages without having to repeatedly go back to the main menu. These techniques not only make using the website easier they also help keep visitors longer as they explore your store.
    So get in touch
    ​Expert in | Drupal, WordPress, Magento Devlopment
    Custom Programming
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