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Amazon Listing, Shared vs Private

by JediHamster
5 replies
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Hi warriors, I am in the process of researching FBA to decide if I want to pursue it. I have some questions about Amazon product listings.

I see that some listings are shared by multiple sellers, but the same product can also have listings from multiple individual sellers.

If I write great ad copy for a shared listing, I'm doing a favor for my competition. I don't understand why anyone bothers with shared listings, am I missing something?

How do I avoid sharing a listing? As best I can tell from my research, it seems I need to register my own trademark and sell under that brand if I want to be the only seller on a listing. Is this correct?
#amazon #listing #private #shared
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  • Profile picture of the author DWaters
    I do not know all the answers you are seeking but I have occaisionally wondered a bit about this as well.


    My take is that if you are using an existing brand product then the fact that there is an already existing shared listed cannot usually be avoided. In fact it will just about always be the case unless the no other sellers currently have that product for sale. The best thing then is to use that listing and try to win the buy box. It the shared listing is not written all that well you will have the ability to improve it.


    If there are multiple listings you can choose the one that is a Prime listing as that will give you a big advantage over non-Prime listings. Generally speaking I do not think that avoiding a shared listing is anything to worry about.


    If you are listing a private label product then you will be in complete control of the listing so this is an non-issue.


    Others may have more to say about this but that is my take on it.
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    • Profile picture of the author JediHamster
      Thanks! Those are excellent points, in particular about winning the buy box. So a listing might be shared, but will tend to be dominated by the seller who has the buy box. I wonder if Amazon's algorithms ever hand over the buy box to a self-fulfilling merchant. Some of the products I am interested in will be priced too low to be viable as FBA items. I guess I'll just have to give it a shot and find out.

      As for private label, I think this is the way to go in the long run. From what I've found in Seller Central on Amazon, this requires registering a trademark. Which can be done as cheaply as $325 through a discount agency but still takes 3-6 months.
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  • Profile picture of the author CharlesHeflin
    All Amazon listings are open to anyone. The only way to keep others off your listing is to make the product yours in a way that other's cannot duplicate and sell it.

    Maybe it's a brand name that's visible on your product or something you include with a product that nobody else can replicate.

    I have some examples of my own products on Amazon I can show you if you PM me.
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  • Profile picture of the author sanilogic0
    What Amazon care about is product, not the store.
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  • Profile picture of the author Fred Kimberly
    Well, I see that you already on the right path of your research process. You are right that you need to private label your product in order to create your own listings and take a full control of it. I'd add an important thing here, that even if you have PL your products, still there's a chance that a seller can offer your branded products as used and they might be able to join your listings.

    In case of shared listings most sellers tend to join popular listings in order to cash on algorithmic chance of winning the buy box. And if you have better seller feedback and your offer is fulfilled by FBA then you technically improve your chances to win buy box as compared to other sellers.

    The key takeaway here is when you do a product research and decide to sell a product make sure that it has a good selling potential and low competition so you can make a good profit.
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