Video Ad Advice Needed

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Hi guys, so I dropship from Ali and I've decided to start creating my own videos for the products I offer. That said, I'm completely new to video ad creation, and I'm looking for any and all advice about it.

1 specific question I have is if I'm trying to sell a product that has "competitors", aside from listing the pros of my product via captions in the vid, would it be advantageous to show footage of the cons of the competing products, like traditional tv advertising? You know how when you see TV ads, sometimes cheesy I admit, they usually always start with footage of the "problem" and then transition to how their product will fix said problem. I'm wondering if I should follow a similar format with these ads, which btw, are exclusively going to FB.

Please lmk your thoughts and any other advice you may have.
#advice #needed #video
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