Which ecommerce platform is best for beginner, ebay/amazon or own store?

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hello, i'm new to ecommerce and would like to get your opinions on what's the best platform to get started with. is it better to start with ebay and amazon or create my own store? i've been doing a lot of research and come to the conclusion that unless i have exclusive resale rights to the products i sell, it's better to sell on ebay/amazon than my own store. the hassles of creating, maintaining, and marketing my own store is not worth the time and effort if people can get the same items somewhere else possibly for cheaper. at least that's my understanding but i would love to hear your opinions if you have legitimate real world experiece about this topic. thanks.

forgot to mention that my goal at the beginning is to minimize risks, maximize my chances of success, and to learn about marketing products online.
#beginner #ebay or amazon #ecommerce #platform #store
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  • Profile picture of the author dave_hermansen
    Every eCommerce platform has its shortcomings, but the easiest one for newbies to use is Shopify.

    I'm not sure why you think you need "exclusive" rights to sell something with your own store. All you need is to be an authorized dealer.

    I also don't know why you are assuming that all kinds of places will beat your prices. Many manufacturers have MAP pricing so nobody is allowed to sell for less than that, putting you at the same price level as everyone else. Your job is then to convince people to buy from you by presenting much better information than 99% of other websites do about their products. Hopefully, you do not think that having the lowest price is the way to more sales. It almost never is; instead, it is the way to lower profits and a business model that rarely can sustain itself.

    Finally, I'm not sure why you believe that you will find competition easier on Amazon or eBay. Those are probably the most competitive places you can possibly list your products and they both take a hefty fee for commission on each sale. I'd much rather take my chances getting people to come to my website (via organic search or paid ads) than be lost in a sea of competitors on eBay or Amazon.
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    • Profile picture of the author riskingmymoney
      thanks for your insight. those are some good points. in the beginning, i'm not looking to make profit or anything. i mean it would be nice to make profit but realistically, i'll be happy just to break even. i sell personal stuff on ebay and craigslist all the time but i have 0 experience with real ecommerce. i want to see some sales. i want get quick results while keeping my risks at the minimum. paying seller fees may not be such a bad idea as long as i don't have to spend hundreds on ads. with ebay/amazon, the traffic is already there, i don't have to worry about traffic. i just want to concentrate on marketing, finding suppliers/dropshippers, setting up fulfilment, how to position myself in a niche, ect...

      right now, i'm building a store on woocommerce and it's taking a bit of time getting it to look legitimate. from what i understand with shopify, the basic store is free but anything extra such as email marketing module, will cost you money. with woocommerce, there's free email marketing module i can use up to a certain point and i can start collecting emails from day one. still i'm open to using shopify tho once i get the ball rolling. i only have experience with woocommerce.

      my woocommerce store is in progress but i'm debating whether i should take some time and start selling on ebay/amazon. success by sheer volume on those platforms just cannot be ignored. what do you think?
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  • Profile picture of the author G00GLESLAPPED
    Shopify is good but a clean wordpress site with Woocommerce is a viable alternative.
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    • I totally agree and it is also worth thinking about the future when it comes to sales - the g2a payment gateway works with these two platforms
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  • Profile picture of the author Digitalage04
    Shopify is great for small businesses/or beginners..
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  • Profile picture of the author Ekramul Hossain
    Certainly, Shopify as a new comer.
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  • Profile picture of the author BradKasten
    In my opinion, there are three schools of thought when it comes to ecommerce.

    1. Build your own store on Shopify, Wordpress or wherever and drive your own traffic with paid ads. This approach is the hot new thing. You can dropship from Aliexpress, set up all kinds of cool apps and plugins and make a really nice looking store. But you have to spend a lot of money driving traffic with Facebook, Instagram, or Pinterest. It can be lucrative but you have to be good at running and managing ads.

    2. Amazon FBA. You buy the stuff and ship it into Amazon and they take care of the shipping and customer service for you. This is what I currently do and it is great if you have the budget to buy inventory, rank your product listing, and pay for some ads. It is very competitive on Amazon but the traffic is immense and you can do very well if you have enough capital.

    3. Amazon and eBay where you handle the shipping. This is the easiest model in my opinion. You don't have to have a lot of inventory, you can do arbitrage if you want, you don't have to run ads, you don't have to have a huge budget. But, you still have a lot of competition, you have to ship everything yourself and it's really hard to scale this model.

    4. Ok, here's kind of a bonus model. Use a print on demand service that creates and ships all your items when an order is placed. Gearbubble integrates with Amazon and I do this too. You can scale your business easier and cheaper than Amazon FBA, you don't have to pay for inventory, you don't have to run ads if you don't want to. But you do have to have the budget to pay for the products immediately after they're ordered. You have a limited amount of product types to choose from, and you have to have to design the products or pay a designer to do it for you. You also have to have a lot of different products to have a chance of making a decent amount of money.

    There's a lot to consider when it comes to ecomm. I hope this helps.
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    • Profile picture of the author riskingmymoney
      3. Amazon and eBay where you handle the shipping. This is the easiest model in my opinion. You don't have to have a lot of inventory, you can do arbitrage if you want, you don't have to run ads, you don't have to have a huge budget. But, you still have a lot of competition, you have to ship everything yourself and it's really hard to scale this model.
      what about a model where you sell on ebay and have a fulfilment provider ship the orders for you. it sounds doable and you can scale quickly as long as you have the money for inventory.
      i don't know about amazon tho. do they require you to use their FBA or can you select your own fulfilment provider?
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      • Profile picture of the author Fred Kimberly
        When you sign up as an individual seller on Amazon then its totally up to you whether you'll ship the orders from home or the drop shipper will take care of that. The biggest drawback here is you can't control the quality of the products so customer service can be a pain in the neck.
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  • Profile picture of the author Neha Shukla
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    • Profile picture of the author riskingmymoney
      hey, thanks for the info, really appreciate it. it never crossed my mind to do business with amazon because i hate how they compete with their own sellers but i've heard so many success stories about selling with amazon and i'm getting desparate to make money in ecommerce. i can no longer ignore amazon. i will have to take some time aside and start selling with them. i'm still gonna be working on my website everyday but i'll focus more on amazon listing. i need to start seeing results soon.
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  • Profile picture of the author ryanbiddulph
    Amazon is incredibly easy to set up on the Associates aka affiliate side of things, but like any platform, the ease of use has little to do with the amount of time and energy and practice you need to put into creating helpful content and building strong connections with niche leaders.

    Put in the time on the creating and connecting side of things and you will be good to go, no matter what reputable digital storefront route you take.
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  • Profile picture of the author Sanjay Mitaliya
    As you said your new to ecommerce so i will suggest you to take minimum experience by working with other ecommerce, and then you start your own ecommerce store. Obviously, Shopify is the best option to start your ecommerce business...
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  • Profile picture of the author okanda
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    • Profile picture of the author riskingmymoney
      yeah i was thinking the same thing. i already have an ebay account that's a few years old in good standing and ebay doesn't compete with their own sellers so i only have to compete with other sellers.
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  • Profile picture of the author EdwardRohr
    Ebay is best for beginner. No need to invest money. Just need to keep listing
    product from amazon to ebay.
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  • Profile picture of the author Mr Dami3n
    Coming from someone who worked from the ground up. Start with ebay get used to selling posting and increasing revenue. The general day to day of dealing with a business in online sales of pyshical goods. It's the easiest platform to work with once you get past paypal restrictions and such. Whilst doing this build a seperate site that you can send your customers too. IMHO shopify it the most simple one to setup and it supports paypal. The only downfall is the waiting time it takes to send from payments to your actual bank account. But if you have a decent cash flow it's a good platform to work with.

    You can do what many do and list items from amazon on ebay. But you risk stock issues, payments holds etc. So if you are going to try to do something like that make sure you have some funds just in case your waiting for a payment. Personally I don't do it, I buy in bulk with items I know are going to turn a profit. It's a risky business.

    Good luck! Oh yeah and stop researching setup an ebay/paypal gain some trust and feedback over your first 30 days then start earning more cash. Don't use dropshippers chances are everyone else is using them oh and don't pay to use one either, that would be silly. Dropshipping was invented for warehouses to get rid of dead stock it's free advertising in a way. If they can't sell it some fool will sell it for them. If used it myself when I have had dead stock just put the word around that they keep the "profits" lol.
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    • Profile picture of the author riskingmymoney
      Whilst doing this build a seperate site that you can send your customers to.
      that's exactly what i'm gonna do.
      Dropshipping was invented for warehouses to get rid of dead stock it's free advertising in a way.
      i'm actually gonna start dropshipping on ebay. i have an ebay account that i've been using to sell a lot of personal stuff but never actually use it for serious ecommerce to make profit. i don't think dropshipping is a bad idea. i know it has low profit margin but my goal in the beginning is to generate sales, not profit. i'm shooting for at least 100 sales a month.
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      • Profile picture of the author kdh38
        Please keep in mind that if you havent sold a lot over the last 90 days, ebay will consider you a new seller again, and they will make Paypal hold your funds from the sale for 21 days or 3 days after tracking shows that it is delivered. So you wont be able to use the money from the sale to order the item that you want to dropship (you will have to have the money to order it yourself) Also make sure you who you order from is shipping with tracking, or you will be scammed for an item not received claim quickly by ebay buyers. (they may have received it, but they know that if their is no tracking, then its a hands down win for them.
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        • Profile picture of the author riskingmymoney
          Originally Posted by kdh38

          Please keep in mind that if you havent sold a lot over the last 90 days, ebay will consider you a new seller again
          i didn't know that, thanks for the info

          Originally Posted by kdh38

          Also make sure you who you order from is shipping with tracking, or you will be scammed for an item not received claim quickly by ebay buyers.
          good point, luckly, i haven't had this issue yet but i've only sold personal stuff on ebay. i'm sure i'll get people like that once i start to do real ecommerce.
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          • Profile picture of the author kdh38
            Your welcome. Please also keep in mind that the rule is 21 days or 3 days after tracking shows delivered, but paypal doesnt follow the 3 days usually. You will have to call PayPal once tracking shows delivered 3 days later to have them release the funds.

            They will when you call them, but you will usually have to call them to have them manually review each transaction and the tracking to have them release the funds.

            It is worth it in the long run, and it gets a lot easier after the 90 day mark.
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  • Profile picture of the author mrskl
    Shopify one of the easiest eCommerce platforms however this will take money and time where on eBay there is already a traffic and audience looking for your products.
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  • Profile picture of the author n1227snow
    I would say Amazon
    it's harder to get traffic from eBay unless you upload a lot of products, most of the time it will need some tool, most people on eBay are simply relisting item from Amazon and resell it
    Shopify is getting hard recently year because FB ad cost is going up
    For Amazon , i have been doing it for year, i love it for some reason
    1. the traffic quality is good
    2. it's easy to rank
    3.the conversation rate of Amazon ad is high (much higher than FB)
    4.i can use their FBA warehouse to help me with the fulfillment
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  • Profile picture of the author Mia Gibson
    It Depends on whether you have your own web store, offline shops. If yes, then you can proceed with selling on multi-marketplaces at a same time.
    eCommerce Marketplace Software thus are new trend in eCommerce Technology.
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  • Profile picture of the author gainerp
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    I would like to prefer both ebay ans amazon wood be better for an beginner.
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  • Profile picture of the author LEE BYRON
    From point of mine,i would like to advise you start from Amazon.I had been working on a own store,it was very hard to make success unless you have the strong ability of driving traffic to your own store.

    Amazon has its own advantage of huge traffic which means you do not have to think how to drive traffic,what you need to do on Amazon is study the A9 algorithm.
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    • Profile picture of the author riskingmymoney
      but how do you beat amazon when your item is already being sold by amazon themselves? amazon will win the buy box every time and you cannot beat them on price because theirs is already the lowest price. or are you just selling stuff that amazon is not selling?
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      • Profile picture of the author LEE BYRON
        Trust me my friend.Start with Amazon if you are a new boy on E-commerce.When you earn money on Amazon then you can consider build up your own store.
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  • Profile picture of the author GosuCommerce
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    • Profile picture of the author riskingmymoney
      very cool...so they just build the site for you but you still have to market it and manage social media accounts yourself?
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  • Profile picture of the author Bella Lopez
    I would suggest you to go for WooCommerce and create your own store. WooCommerce is an easy platform for you to begin with and a lot cheaper than Shopify. This open-source platform has a variety of plugins and themes that you can use to automate and manage your own store easily.

    Amazon and eBay will leave you will less control on your products, pricing and the brand recognition which you can easily create if you market your own store on Facebook and Instagram correctly.

    As a newbie, you should definitely go for WooCommerce.
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  • Profile picture of the author BillyRusoe
    Hey,
    If you a beginner then I suggest you to go with Magento Ecommerce website.
    Amazon, Ebay are the nice but there terms & conditions are very complicated you have to give some percent of your product to them when you sell you product. But if you hire any Magento Developer it will take low cost and build you your own Ecommerce website that you will handle with your own hands & Magento is very amazing in Ecommerce its themes, Extensions, Perfomance are great.

    Think about this.
    Thank you.
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    • Profile picture of the author LEE BYRON
      I would not recommend megento as beginner unless you know how to code.
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      • Profile picture of the author riskingmymoney
        even with woocommerce, you still have to know how to code to get themes and plugins working the way you want.
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        • Profile picture of the author LEE BYRON
          yup,completely agree with that.I have tried use woocommerce with its theme,it is really upset if you have no knowledge about coding.
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  • Profile picture of the author kayme
    Try the following:
    -Shopify
    -BigCommerce
    -Magento
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  • Profile picture of the author nivlare29
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    • Profile picture of the author riskingmymoney
      hey thanks for the offer but i'm using woocommerce. i already have a lot of experience with it.
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      • Profile picture of the author nivlare29
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  • Profile picture of the author mosbah77
    Personaly I use ebay as they are very helpfull and they have a very wide range of products , they are super easy with their affliliates and vey helpfull, do not forget to shorten affiliate URL with tinyurl.com as I do
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  • Profile picture of the author Mia Gibson
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  • Profile picture of the author elmaestro
    Hello,

    It's best to start with Ebay for several reasons:

    - Variable costs to sales made except ads insertion fees
    - Get used to the competition
    - See which niche products sell best, and at what prices
    - Test the reliability of suppliers in dropshipping (products, delivery ...)
    - Easy to manage interface
    - Learn how to make good product sheets
    * ...

    My advice is that you will have to start choosing a good Niche LARGE and observe the demand. after a while you choose your best selling products (or visited), you build your own site and you sell them on it.

    Another tip is that you have to learn how to get traffic right from the start, and you'll know what to do when you want to create a site.
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  • Profile picture of the author GosuCommerce
    Of course it is better to build your own store. There are a lot of benefirs а that - you'll be thу owner (no restirctions, etc) and you can sell your store is tired or whatever
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  • Profile picture of the author andrewthomas
    Creating his own store is always better but in starting you need to sell the product on eBay/Amazon. Because if you open his own store you need more patience for the growth. So I suggest you to eBay/Amazon for selling product.
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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by riskingmymoney View Post

    hello, i'm new to ecommerce and would like to get your opinions on what's the best platform to get started with. is it better to start with ebay and amazon or create my own store? i've been doing a lot of research and come to the conclusion that unless i have exclusive resale rights to the products i sell, it's better to sell on ebay/amazon than my own store. the hassles of creating, maintaining, and marketing my own store is not worth the time and effort if people can get the same items somewhere else possibly for cheaper. at least that's my understanding but i would love to hear your opinions if you have legitimate real world experiece about this topic. thanks.

    forgot to mention that my goal at the beginning is to minimize risks, maximize my chances of success, and to learn about marketing products online.
    My advice would be to start selling on Amazon and Ebay to learn how it works and if you are good at it you can branch out and open your own store. Ebay and Amazon are fairly easy and straightforward to get started using.
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  • Hii Dear,
    There is no business without risk you have to bear Risk for growth and survival. I can understand your situation and I recommend you should open your own store because you can check on Amazon, eBay their commission rates are very high. It is better if you open your own store because the return you would get on Amazon, eBay is very low. You can check it in this link https://services.amazon.in/services/...n/pricing.html
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  • Amazone is good Option. Wordpress site with Woocommerce is also good.
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  • Profile picture of the author benita terah
    EBay is easy to use for the beginner there's no denying this.With eBay you're able to build up your online reputation with good practices - the key is keeping customers happy
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