best marketing approach for unique shopify product

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Hi everybody,
i've created a jewelry product with a unique design geared towards a very specific niche. Nothing like it exists, in other words, it can't be found anywhere else.

I've had my first batch of 5 different designs made and I put together a shopify site.

Most IM guys on youtube (dan desilva, chris record, alex becker etc) that speak specifically about selling goods via shopify (most talk about drop shipping which is not exactly what i'm doing) say that Facebook ads is the best approach because you can reach a very specific customer with specific buying behaviors etc.

I have a design background but zero experience in Facebook ads. I did tested 2 different ads based on some youtube suggested methods which resulted in a few clicks and a few likes but no purchases.

My question is about how to best approach this given my current position:

1)
purchase some program or book on Facebook ads. This will take time to learn, a lot of trial and error and a lot of ad spend associated with trial and error.

2)
Find someone who knows how to do it, either person or some sort of agency (I've contacted an ad agency and they told me they only work with established stores to take them to the next level).

3)
Some sort of 1-on-1 coaching, via Skype etc.

I have many products I want to create, not private label but unique products but I need to find a way to sell it so i'm looking for how to best go about it. In the ideal world, i'd either pay a percentage or have a partnership with someone who is excellent at selling and can keep up with all the IM changes who can focus on just that while i can focus on creating the products.

Not sure where to go from here or how to best approach.

Any suggestion is greatly appreciated.
#approach #marketing #product #shopify #unique
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  • Profile picture of the author JohnVianny
    First of all, you have to see if your product has some market.

    I mean, if there are people lookin for them, in the real world, so go to facebook insight, in the facebook business manager panel and type the keyword and see how many searches are.

    In the insight you can also see what is your typical customers: it's the directly access to Facebook's data.

    Then you can also build an email list of customers when they purchase or are interested, so you can re-market them and build a lookalika audience.
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  • Profile picture of the author Brent Stangel
    Any suggestion is greatly appreciated.
    List them on Ebay and Amazon and Etsy.

    They have built-in traffic.

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author murimurano
    thanks for the replies.

    As for my 1,2,3 options....any suggestions?
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  • Profile picture of the author Bella Lopez
    It's great that you have a unique product but is there any audience for that? Are people searching for your product? First, you should try to get an insight of your ideal audience base and then create ads specifically for that audience.

    Further, there are many free YT tutorials and blogs to help you get started with Facebook Ads. So, you don't have to go ahead and purchase a book or guide for that.

    Also, you can sell your product on WooCommerce powered site as well because its free (only pay for hosting) which is very low as compared to Shopify.

    You should also think about creating your profile on Instagram, Pinterest and Etsy as well. You can make some good sales there as well.
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  • Profile picture of the author MValmont
    Forget about Ebay and Amazon,

    This is a race to the bottom in terms of price.

    Drive traffic using Facebook ads directly to your Shopify store and your margins will be much better. (I think this is what you had in mind anyways).


    Also, I highly recommend you to learn Facebook ads. Invest in a good course. DO NOT hire someone to do this as you won,t be able to keep track, etc, and most likely the person suck or they would do it for themselves.
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    • Profile picture of the author murimurano
      Originally Posted by MValmont View Post

      Forget about Ebay and Amazon,

      This is a race to the bottom in terms of price.

      Drive traffic using Facebook ads directly to your Shopify store and your margins will be much better. (I think this is what you had in mind anyways).


      Also, I highly recommend you to learn Facebook ads. Invest in a good course. DO NOT hire someone to do this as you won,t be able to keep track, etc, and most likely the person suck or they would do it for themselves.
      can you recommend a good course?
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      • Profile picture of the author wentzco
        Originally Posted by murimurano View Post

        can you recommend a good course?

        Facebook itself provides free courses at https://www.facebook.com/blueprint/

        I really don't think you will need to pay for any courses to learn the basics of Facebook ads. Besides the blueprint courses, there is so much helpful free info in various marketing blogs out there by just doing a search for "learn facebook ads". Add the keyword shopify, your niche or jewelry & you'll likely find case studies.

        You say "very specific niche" so it sounds to me that you can easily be able to find your target customer to advertise to based on that "interest" niche. In addition you can target location, gender & ages. Another thing that many people don't consider is targeting the behavior of people you advertise to. For example just looking at the options in one of my ads I found

        Behaviors > Purchase behavior > Clothing > Women's > Jewelry

        Description: People in households that have bought jewelry (earrings, rings, necklaces, bracelets, etc) recently

        Source: Partner Category based on information provided by Acxiom. Purchase activity

        So you can actually target people interested in your niche who also have recently bought jewelry.

        Anyway learn the basics in free courses/advice available. Create ads micro-targeted in your niche sending people to your store/products listing. Keep testing your ads.

        Yeah you likely will want your own Facebook page as well if you haven't done so already. In addition, join Facebook groups that are in your niche. Don't spam your links but just participate. After a while you can casually mention you are designing jewelry in that niche & people will ask you to show them your store. You may even want to start your own Facebook group targeting your niche interest then you can have a pinned post in the group likely stating group rules but also you add a link to your store... because it is your group.
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        • Profile picture of the author murimurano
          Originally Posted by wentzco View Post

          Facebook itself provides free courses at https://www.facebook.com/blueprint/

          I really don't think you will need to pay for any courses to learn the basics of Facebook ads. Besides the blueprint courses, there is so much helpful free info in various marketing blogs out there by just doing a search for "learn facebook ads". Add the keyword shopify, your niche or jewelry & you'll likely find case studies.

          You say "very specific niche" so it sounds to me that you can easily be able to find your target customer to advertise to based on that "interest" niche. In addition you can target location, gender & ages. Another thing that many people don't consider is targeting the behavior of people you advertise to. For example just looking at the options in one of my ads I found

          Behaviors > Purchase behavior > Clothing > Women's > Jewelry

          Description: People in households that have bought jewelry (earrings, rings, necklaces, bracelets, etc) recently

          Source: Partner Category based on information provided by Acxiom. Purchase activity

          So you can actually target people interested in your niche who also have recently bought jewelry.

          Anyway learn the basics in free courses/advice available. Create ads micro-targeted in your niche sending people to your store/products listing. Keep testing your ads.

          Yeah you likely will want your own Facebook page as well if you haven't done so already. In addition, join Facebook groups that are in your niche. Don't spam your links but just participate. After a while you can casually mention you are designing jewelry in that niche & people will ask you to show them your store. You may even want to start your own Facebook group targeting your niche interest then you can have a pinned post in the group likely stating group rules but also you add a link to your store... because it is your group.
          thank you for your reply.
          I've studied a good amount of Facebook ads but I feel like i lack the "experience" to know what type of ads are "attractive" AKA get results. Meaning, I know the basics but I don't know what type of image/copy actually drives a person to click on the ad. I feel that might come with experience which I don't have.

          Secondly, any thoughts on driving ads to amazon instead of shopify? The reason why i'm suggesting that is that my shopify site could be a factor of not converting. I could remove that factor by putting the product on amazon which people are familiar with and where they're likely already shopping and have an account. I don't anticipate much organic sales from amazon due to it being such a niche product and not many people are actively searching for it but maybe an ad linked to amazon would remove the shopify site from the equation. This would then of course come at the expense of being able to build an email/customer list since amazon doesn't share that information and I wouldn't be able to gather it on my site.
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          • Profile picture of the author wentzco
            Originally Posted by murimurano View Post

            thank you for your reply.
            I've studied a good amount of Facebook ads but I feel like i lack the "experience" to know what type of ads are "attractive" AKA get results. Meaning, I know the basics but I don't know what type of image/copy actually drives a person to click on the ad. I feel that might come with experience which I don't have.

            Secondly, any thoughts on driving ads to amazon instead of shopify? The reason why i'm suggesting that is that my shopify site could be a factor of not converting. I could remove that factor by putting the product on amazon which people are familiar with and where they're likely already shopping and have an account. I don't anticipate much organic sales from amazon due to it being such a niche product and not many people are actively searching for it but maybe an ad linked to amazon would remove the shopify site from the equation. This would then of course come at the expense of being able to build an email/customer list since amazon doesn't share that information and I wouldn't be able to gather it on my site.

            Well experience is the way to learn but you can also learn from other people's experience. I did see Shopify does have a great Facebook ad guide as well - see https://www.shopify.com/guides/facebook-advertising. That guide is actually from https://adespresso.com/ which has tons of Facebook stuff (guides, ad examples, blog posts, etc...) - likely your best resource on Facebook ads. Carousel ads showing your 5 different designs seems to be a good route to test.

            As far as Amazon, it doesn't hurt to give it a try. Maybe it will produce organic sales if people actually are searching for your product (even if it is a small amount of people). It seems like every niche product search on Google pops up at least one Amazon listing on the first page. I wouldn't give up on Shopify/facebook ads however IMO.

            Another thing you should have is a Pinterest business account so you can Pin your product images. If people like the images, many will repin them. I do drive traffic/sales from Pinterest at no cost except for the time element of pinning images. Buyers are at Pinterest! I know many people use targeted Instagram ads but I have no experience with it nor use Instagram.
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  • Profile picture of the author williamrhys68
    Hi there, I think u should try Facebook ads. It's powerful marketing online channel.
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  • Profile picture of the author ohio1975
    Facebook Ads - find a good course/mentor, and do it yourself. I'm doing that now, getting traffic, working on refining it.
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  • Profile picture of the author zmanace
    I say go out and try things! There is no one way to become successful. Let your mistakes be your coach.
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  • Profile picture of the author JohnVianny
    If you have a very unique product WHICH FITS A NEED, so there's a market, the problem is not the method to drive traffic in.

    I mean i have in my signature a sequence of basic progam in facebook ads free, or you can easily found somewhere else.

    The problem is ENLIGHT what really is different and fits a real need for your product.

    The problem is: how to match the audience of people seeking for your infos, with you.

    Try fb ads but try also google adwords display, or go directly to cpa providers, in oder to have customers without spending too much money.

    I mean marketplace like maxbounty, peerfly, etc, and pay for the item sold o for the leads.

    Use email marketing: that is the base of every business.
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