I've recently started a webshop for high-tech consumer electronics. Mainly smartphones, tablets and pc-components. This is the site. The idea is to compete with the local ecommerce players by underpricing them. But even when being the cheapest and getting traffic through google adwords and compare websites people are not buying my products. I only manage to have around 1 order per day on average. Even on the new iPhone X while selling cheaper than all of the competition!!
What are your impressions of the site?
I think the current market is a buyers market. There are enough e-commerce players that sell these products that they are indeed investing alot in extra services such as free 24/7 shipping, free returns, customer service and advice to differentiate among themselves.
As a new player I'm trying to match them on these services, however I think a customer will always choose a trusted store over a new one unless there is a clear advantage not to. I think price is still the most important factor for a customer seeing that many big players offer a lowest price guarantee. That's where I thought that I need to at least initially under price them. I'm not using promotions currently other than the ad's. Is this a mistake?
Another important factor I've focussed on is to radiate trust. I did this by having detailed product descriptions and showing company reviews. Also by adding a picture with the employees at the bottom.
The plan is to use Adwords only as long as is necessary to see what my customers are interested in and in meanwhile to switch over to SEO completely.
Any advice is highly appreciated on how to improve sales!!